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SplashLearn: Kids Learning App Play Store Revenue Estimate

StudyPad, Inc. · Education

SplashLearn is an award-winning kids learning app trusted by 60M+ parents and teachers. Designed for preschoolers through 5th graders, it combines cool math games, reading games, and educational learning games that turn playtime into real l…

Google Play ★ 4.6 Free IAP 🎯 Opportunity 26 🔨 Clone 65
REV.NOW
SplashLearn: Kids Learning App icon
SplashLearn: Kids Learning App earns about
$37.8K/month
range $20.8K – $54.8K · $453.4K/year
Live data · refreshed every hour
Per Day
$1.3K
$693 – $1.8K
Per Week
$8.8K
$4.8K – $12.8K
Per Month
$37.8K
$20.8K – $54.8K
Per Year
$453.4K
$249.4K – $657.5K
Lifetime
$1.13M
$623.5K – $1.64M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for SplashLearn: Kids Learning App

Auto-generated from this app's real revenue ($37.8K/month · $453.4K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

26/100
Opportunity
Marginal - only if you have a real angle
65/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$1
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$33.92/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $33.92/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

SplashLearn: Kids Learning App charges ~$33.92/mo. Competitive entry: $20.35/mo or annual at $122/year (50% off annual is the standard hook).

🔡 App Store title ideas

  • Pro: AI-Powered Education
  • Smart : Education Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried SplashLearn: Kids Learning App for 30 days - here's what I'd do differently"
  • "Why SplashLearn: Kids Learning App costs $33.92/mo when ours costs $20.35"
  • "The education app SplashLearn: Kids Learning App won't tell you these 3 things"

Monetization

Subscription (~$33.92/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
802
1.4M installs · 5.9% active · 1.0% pay
In-App Purchases
  • Sub Subscription tier $7.99/month
  • Sub Subscription tier $144.00/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Current Version
7.3.2
Released
Apr 6, 2020
Last Updated
Apr 16, 2026
Required OS
8.0
Content Rating
Everyone
Category
Education
Price
Free
Currency
USD
Developer
StudyPad, Inc.

What's new in v7.3.2

Thanks for choosing SplashLearn as your learning partner. As always, your feedback is highly appreciated. Please leave us a rating and review to help us improve your child's learning experience.
*Features in this app.*
• Practice, master, and explore: Library of 4000+ math and reading games and activities
• Builds a routine: Personalized daily learning plans to make learning effortless
• Kid-friendly and safe: Designed for independent use
• Fresh content: New games added regularly
• Bug Fixes

Fun Numbers - share these

$0
every second
$1
every minute
$52
every hour
$1.3K
every day
  • ☕ Buys 252 $5 coffees every day
  • 👨‍💻 Pays for 3 senior engineer salaries per year
  • 🚗 Earns enough for 11 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 343 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
1.4M
Reported: 1,000,000+
Active Users (MAU est.)
83K
5.9% of installs · default benchmark · cumulative-install decay × 0.5
Rating
4.62 ★
469 reviews
Monetization
Subscription (~$33.92/mo)
IAP: $7.99 - $144.00 per item

Rating Distribution

5★
3K
4★
136
3★
68
2★
102
1★
153

Compare SplashLearn: Kids Learning App or explore similar apps

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Frequently Asked About SplashLearn: Kids Learning App

How much money does SplashLearn: Kids Learning App make on Google Play?
SplashLearn: Kids Learning App has an estimated Play Store revenue of $37.8K per month (~$453.4K per year, $1.3K per day) with a likely range of $20.8K to $54.8K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does SplashLearn: Kids Learning App get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). SplashLearn: Kids Learning App reports 1,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 1.4M total downloads and 83K monthly active users on Android.
Is SplashLearn: Kids Learning App a top grossing Android app and what is its Play Store rank?
SplashLearn: Kids Learning App is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is SplashLearn: Kids Learning App Play Store revenue estimated?
Rev.now estimates SplashLearn: Kids Learning App Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($7.99 - $144.00 per item), ad monetization (eCPM × impressions × MAU) and the Education category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does SplashLearn: Kids Learning App offer on Android?
SplashLearn: Kids Learning App offers in-app purchases ($7.99 - $144.00 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare SplashLearn: Kids Learning App Play Store revenue with another Android app?
Yes. Use the free compare tool to compare SplashLearn: Kids Learning App side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for SplashLearn: Kids Learning App?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for SplashLearn: Kids Learning App. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.