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StepsApp - Step Counter icon

StepsApp - Step Counter Play Store Revenue Estimate

StepsApp · Health & Fitness

Join over 100 million people tracking steps, building streaks, and competing with friends. StepsApp turns your iPhone into a sleek, powerful step counter - no extra devices needed. STEPSAPP INCLUDES • Automatic step counting • Today wi…

Google Play ★ 4.7 Free IAP 🎯 Opportunity 47 🔨 Clone 50
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StepsApp - Step Counter icon
StepsApp – Step Counter earns about
$677.9K/month
range $372.9K – $983.0K · $8.14M/year
Live data · refreshed every hour
Per Day
$22.6K
$12.4K – $32.8K
Per Week
$158.2K
$87.0K – $229.4K
Per Month
$677.9K
$372.9K – $983.0K
Per Year
$8.14M
$4.47M – $11.80M
Lifetime
$20.34M
$11.19M – $29.49M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for StepsApp - Step Counter

Auto-generated from this app's real revenue ($677.9K/month · $8.14M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

47/100
Opportunity
Decent target
50/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$1
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$6.31/mo) - proven monetization
  • in-app purchase tier ladder for upsells
  • zero-friction onboarding (open app → tap → result)

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

StepsApp - Step Counter is at $6.31/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Health & Fitness
  • Smart : Health & Fitness Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried StepsApp - Step Counter for 30 days - here's what I'd do differently"
  • "Why StepsApp - Step Counter costs $6.31/mo when ours costs $3.78"
  • "The health & fitness app StepsApp - Step Counter won't tell you these 3 things"

Monetization

Subscription (~$6.31/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
77K
15.4M installs · 7.7% active · 6.5% pay
In-App Purchases
  • Sub Subscription tier $1.99/month
  • Sub Subscription tier $19.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Current Version
6.5.8
Released
Aug 28, 2017
Last Updated
Apr 29, 2026
Required OS
7.0
Content Rating
Everyone
Category
Health & Fitness
Price
Free
Currency
USD
Developer
StepsApp

What's new in v6.5.8

New onboarding, leaderboard, and invite friends screens.

Fun Numbers - share these

$0
every second
$16
every minute
$942
every hour
$22.6K
every day
  • ☕ Buys 5K $5 coffees every day
  • 👨‍💻 Pays for 45 senior engineer salaries per year
  • 🚗 Earns enough for 194 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 19 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
15.4M
Reported: 10,000,000+
Active Users (MAU est.)
1.2M
7.7% of installs · HEALTH_AND_FITNESS category benchmark · cumulative-install decay × 0.3
Rating
4.71 ★
2K reviews
Monetization
Subscription (~$6.31/mo)
IAP: $1.99 - $19.99 per item

Rating Distribution

5★
124K
4★
12K
3★
2K
2★
1K
1★
5K

Compare StepsApp - Step Counter or explore similar apps

Health & Fitness · Google Play · pick a head-to-head or jump to a leaderboard.

Frequently Asked About StepsApp – Step Counter

How much money does StepsApp - Step Counter make on Google Play?
StepsApp - Step Counter has an estimated Play Store revenue of $677.9K per month (~$8.14M per year, $22.6K per day) with a likely range of $372.9K to $983.0K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does StepsApp - Step Counter get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). StepsApp - Step Counter reports 10,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 15.4M total downloads and 1.2M monthly active users on Android.
Is StepsApp - Step Counter a top grossing Android app and what is its Play Store rank?
StepsApp - Step Counter is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is StepsApp - Step Counter Play Store revenue estimated?
Rev.now estimates StepsApp - Step Counter Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($1.99 - $19.99 per item), ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does StepsApp - Step Counter offer on Android?
StepsApp - Step Counter offers in-app purchases ($1.99 - $19.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare StepsApp - Step Counter Play Store revenue with another Android app?
Yes. Use the free compare tool to compare StepsApp - Step Counter side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for StepsApp - Step Counter?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for StepsApp - Step Counter. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.