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REV.NOW
TheoTown: City Builder earns about
$106.8K/month
range $58.7K – $154.8K · $1.28M/year
Live data · refreshed every hour
Per Day
$3.6K
$2.0K – $5.2K
Per Week
$24.9K
$13.7K – $36.1K
Per Month
$106.8K
$58.7K – $154.8K
Per Year
$1.28M
$704.6K – $1.86M
Lifetime
$3.20M
$1.76M – $4.64M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for TheoTown: City Builder
Auto-generated from this app's real revenue ($106.8K/month · $1.28M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
47/100
Opportunity
25/100
Cloneability
$0
Revenue / install
✓ Features to copy
- subscription paywall (~$8.32/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
TheoTown: City Builder is at $8.32/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered SimulationSmart : Simulation Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried TheoTown: City Builder for 30 days - here's what I'd do differently"
- "Why TheoTown: City Builder costs $8.32/mo when ours costs $4.99"
- "The simulation app TheoTown: City Builder won't tell you these 3 things"
Monetization
Free game · IAP-driven (0 packs, ~$0.30/MAU)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
27.8M installs · 3.6% active · 0.9% pay
In-App Purchases
- Sub Subscription tier $0.99/month
- Sub Subscription tier $69.99/month
Subscription tiers parsed from store description.
App Details
Pulled from Google Play- Current Version
- 1.12.73a
- Released
- Apr 11, 2015
- Last Updated
- May 4, 2026
- Required OS
- 7.0
- Content Rating
- Everyone
- Category
- Simulation
- Price
- Free
- Currency
- USD
- Developer
- blueflower
What's new in v1.12.73a
🔧 Improve performance and memory usage
🔧 Improve influence calculations
🔧 Improve city loading time
🔧 Improve UI and text rendering
🔧 Improve plugin downloads
🔧 Add music export option
🔧 Add self trading in online mode
🔧 Add two-finger tap to cancel tools
🔧 Update translations and dependencies
🐞 Fix various crashes
🐞 Fix traffic and pathfinding issues
🐞 Fix plugin-related issues
📜 Full changelog with lots more changes: https://theo.town/changes
Fun Numbers - share these
$0
every second
$2
every minute
$148
every hour
$3.6K
every day
- ☕ Buys 712 $5 coffees every day
- 👨💻 Pays for 7 senior engineer salaries per year
- 🚗 Earns enough for 31 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 121 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
27.8M
Reported: 10,000,000+
Active Users (MAU est.)
1.0M
3.6% of installs · default benchmark · cumulative-install decay × 0.3
Rating
4.73 ★
14K reviews
Monetization
Free game · IAP-driven (0 packs, ~$0.30/MAU)
IAP: $0.99 - $69.99 per item
Rating Distribution
5★
650K
4★
76K
3★
19K
2★
6K
1★
19K
Compare TheoTown: City Builder or explore similar apps
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Frequently Asked About TheoTown: City Builder
How much money does TheoTown: City Builder make on Google Play? ⌄
TheoTown: City Builder has an estimated Play Store revenue of $106.8K per month (~$1.28M per year, $3.6K per day) with a likely range of $58.7K to $154.8K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does TheoTown: City Builder get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). TheoTown: City Builder reports 10,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 27.8M total downloads and 1.0M monthly active users on Android.
Is TheoTown: City Builder a top grossing Android app and what is its Play Store rank? ⌄
TheoTown: City Builder is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is TheoTown: City Builder Play Store revenue estimated? ⌄
Rev.now estimates TheoTown: City Builder Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.99 - $69.99 per item), ad monetization (eCPM × impressions × MAU) and the Simulation category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does TheoTown: City Builder offer on Android? ⌄
TheoTown: City Builder offers in-app purchases ($0.99 - $69.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare TheoTown: City Builder Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare TheoTown: City Builder side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for TheoTown: City Builder? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for TheoTown: City Builder. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
