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TotalAV Antivirus & Security Play Store Revenue Estimate

Total Security Limited · Tools

Get TotalAV; your on-the-go solution for mobile security! An all in one solution combining antivirus, dangerous website protection, VPN for enhanced privacy and a host of robust cybersecurity tools. Free Features: ✔ Data Breach Check: Fi…

Google Play ★ 4.2 Free IAP 🎯 Opportunity 49 🔨 Clone 65
REV.NOW
TotalAV Antivirus & Security icon
TotalAV Antivirus & Security earns about
$97.3K/month
range $53.5K – $141.1K · $1.17M/year
Live data · refreshed every hour
Per Day
$3.2K
$1.8K – $4.7K
Per Week
$22.7K
$12.5K – $32.9K
Per Month
$97.3K
$53.5K – $141.1K
Per Year
$1.17M
$642.4K – $1.69M
Lifetime
$2.92M
$1.61M – $4.23M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for TotalAV Antivirus & Security

Auto-generated from this app's real revenue ($97.3K/month · $1.17M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

49/100
Opportunity
Decent target
65/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$17.30/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $17.30/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

TotalAV Antivirus & Security charges ~$17.30/mo. Competitive entry: $10.38/mo or annual at $62/year (50% off annual is the standard hook).

🔡 App Store title ideas

  • Pro: AI-Powered Tools
  • Smart : Tools Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried TotalAV Antivirus & Security for 30 days - here's what I'd do differently"
  • "Why TotalAV Antivirus & Security costs $17.30/mo when ours costs $10.38"
  • "The tools app TotalAV Antivirus & Security won't tell you these 3 things"

Monetization

Subscription (~$17.30/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
4K
12.2M installs · 3.4% active · 1.0% pay
In-App Purchases
  • Sub Subscription tier $4.99/month
  • Sub Subscription tier $59.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Current Version
3.1.1
Released
Sep 21, 2016
Last Updated
May 7, 2026
Required OS
6.0
Content Rating
Everyone
Category
Tools
Price
Free
Currency
USD
Developer
Total Security Limited

What's new in v3.1.1

Added merge account warnings.
Added bounced email notifications.
Account UI fixes.

Fun Numbers - share these

$0
every second
$2
every minute
$135
every hour
$3.2K
every day
  • ☕ Buys 649 $5 coffees every day
  • 👨‍💻 Pays for 6 senior engineer salaries per year
  • 🚗 Earns enough for 28 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 133 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
12.2M
Reported: 10,000,000+
Active Users (MAU est.)
414K
3.4% of installs · default benchmark · cumulative-install decay × 0.3
Rating
4.20 ★
22K reviews
Monetization
Subscription (~$17.30/mo)
IAP: $4.99 - $59.99 per item

Rating Distribution

5★
101K
4★
29K
3★
12K
2★
5K
1★
16K

Compare TotalAV Antivirus & Security or explore similar apps

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Frequently Asked About TotalAV Antivirus & Security

How much money does TotalAV Antivirus & Security make on Google Play?
TotalAV Antivirus & Security has an estimated Play Store revenue of $97.3K per month (~$1.17M per year, $3.2K per day) with a likely range of $53.5K to $141.1K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does TotalAV Antivirus & Security get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). TotalAV Antivirus & Security reports 10,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 12.2M total downloads and 414K monthly active users on Android.
Is TotalAV Antivirus & Security a top grossing Android app and what is its Play Store rank?
TotalAV Antivirus & Security is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is TotalAV Antivirus & Security Play Store revenue estimated?
Rev.now estimates TotalAV Antivirus & Security Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($4.99 - $59.99 per item), ad monetization (eCPM × impressions × MAU) and the Tools category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does TotalAV Antivirus & Security offer on Android?
TotalAV Antivirus & Security offers in-app purchases ($4.99 - $59.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare TotalAV Antivirus & Security Play Store revenue with another Android app?
Yes. Use the free compare tool to compare TotalAV Antivirus & Security side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for TotalAV Antivirus & Security?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for TotalAV Antivirus & Security. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.