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Unfold: Story & Reels Maker icon

Unfold: Story & Reels Maker Play Store Revenue Estimate

Squarespace Inc · Photography

- Stitch video clips together with Reels templates - Create with template collections like Film - Plan and preview your Instagram Feed - Remove any background with our AI editing tool - Make a Bio Site for your new link in bio - Edit your c…

Google Play ★ 3.8 Free IAP 🎯 Opportunity 65 🔨 Clone 65
REV.NOW
Unfold: Story & Reels Maker icon
Unfold: Story & Reels Maker earns about
$816.7K/month
range $449.2K – $1.18M · $9.80M/year
Live data · refreshed every hour
Per Day
$27.2K
$15.0K – $39.5K
Per Week
$190.6K
$104.8K – $276.3K
Per Month
$816.7K
$449.2K – $1.18M
Per Year
$9.80M
$5.39M – $14.21M
Lifetime
$24.50M
$13.48M – $35.53M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Unfold: Story & Reels Maker

Auto-generated from this app's real revenue ($816.7K/month · $9.80M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

65/100
Opportunity
Decent target
65/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$1
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$9.95/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • ★ rating only 3.8 - read /intelligence/reviews/android/unfold-story-reels-maker/ to mine the top complaints
  • subscription is $9.95/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Unfold: Story & Reels Maker is at $9.95/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Photography
  • Smart : Photography Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Unfold: Story & Reels Maker for 30 days - here's what I'd do differently"
  • "Why Unfold: Story & Reels Maker costs $9.95/mo when ours costs $5.97"
  • "The photography app Unfold: Story & Reels Maker won't tell you these 3 things"

Monetization

Subscription (~$9.95/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
59K
23.3M installs · 8.9% active · 2.8% pay
In-App Purchases
  • Sub Subscription tier $0.99/month
  • Sub Subscription tier $99.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Current Version
8.158.0
Released
Apr 19, 2018
Last Updated
Apr 27, 2026
Required OS
10
Content Rating
Everyone
Category
Photography
Price
Free
Currency
USD
Developer
Squarespace Inc

What's new in v8.158.0

With the Unfold app, you can grow and succeed on social media and have fun while doing it.
- Create unique content with hundreds stories, posts, Reels templates
- Easily edit your images and videos with effects and more
- Share your entire world in one link with a free, custom link in bio site
We love hearing your ideas and feedback. Go to Menu > Settings > Contact in the app.

Fun Numbers - share these

$0
every second
$19
every minute
$1.1K
every hour
$27.2K
every day
  • ☕ Buys 5K $5 coffees every day
  • 👨‍💻 Pays for 54 senior engineer salaries per year
  • 🚗 Earns enough for 233 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 16 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
23.3M
Reported: 10,000,000+
Active Users (MAU est.)
2.1M
8.9% of installs · PHOTOGRAPHY category benchmark · cumulative-install decay × 0.3
Rating
3.81 ★
2K reviews
Monetization
Subscription (~$9.95/mo)
IAP: $0.99 - $99.99 per item

Rating Distribution

5★
102K
4★
18K
3★
12K
2★
9K
1★
35K

Compare Unfold: Story & Reels Maker or explore similar apps

Photography · Google Play · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Unfold: Story & Reels Maker

How much money does Unfold: Story & Reels Maker make on Google Play?
Unfold: Story & Reels Maker has an estimated Play Store revenue of $816.7K per month (~$9.80M per year, $27.2K per day) with a likely range of $449.2K to $1.18M. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Unfold: Story & Reels Maker get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Unfold: Story & Reels Maker reports 10,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 23.3M total downloads and 2.1M monthly active users on Android.
Is Unfold: Story & Reels Maker a top grossing Android app and what is its Play Store rank?
Unfold: Story & Reels Maker is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Unfold: Story & Reels Maker Play Store revenue estimated?
Rev.now estimates Unfold: Story & Reels Maker Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.99 - $99.99 per item), ad monetization (eCPM × impressions × MAU) and the Photography category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Unfold: Story & Reels Maker offer on Android?
Unfold: Story & Reels Maker offers in-app purchases ($0.99 - $99.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Unfold: Story & Reels Maker Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Unfold: Story & Reels Maker side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Unfold: Story & Reels Maker?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Unfold: Story & Reels Maker. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.