
WW International - full brand revenue
WW International earns about $1.5B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
A specific clone-and-improve plan for Weight Watchers Program
Auto-generated from this app's real revenue ($920.9K/month · $11.05M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
✓ Features to copy
- subscription paywall (~$18.61/mo) - proven monetization
- in-app purchase tier ladder for upsells
- photo-to-data feature (camera + AI for instant value delivery)
⚡ Improve / fix
- subscription is $18.61/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- camera input
- AI vision API for analysis
- food/exercise database
- daily log + streaks
- subscription paywall
💰 Pricing recommendation
Weight Watchers Program charges ~$18.61/mo. Competitive entry: $11.17/mo or annual at $67/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered Health & FitnessSmart : Health & Fitness Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Weight Watchers Program for 30 days - here's what I'd do differently"
- "Why Weight Watchers Program costs $18.61/mo when ours costs $11.17"
- "The health & fitness app Weight Watchers Program won't tell you these 3 things"
Monetization
Subscription (~$18.61/mo, fitness-sub)- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
- Sub Subscription tier $0.99/month
- Sub Subscription tier $349.99/month
App Details
Pulled from Google Play- Current Version
- 11.19.0
- Released
- Apr 12, 2011
- Last Updated
- May 6, 2026
- Required OS
- 9
- Content Rating
- Everyone
- Category
- Health & Fitness
- Price
- Free
- Currency
- USD
- Developer
- WW INTERNATIONAL, INC
Fun Numbers - share these
- ☕ Buys 6K $5 coffees every day
- 👨💻 Pays for 61 senior engineer salaries per year
- 🚗 Earns enough for 263 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 14 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Rating Distribution
Compare Weight Watchers Program or explore similar apps
Health & Fitness · Google Play · pick a head-to-head or jump to a leaderboard.