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Wordle! Play Store Revenue Estimate

Lion Studios Plus · Word

Are you a word games master? Whether you are a fan of classic crossword puzzles or are just hopping on viral new word game trends, Wordle! will get you thinking. Take on daily brain teasers and train your mind with our fun word games. 🧠…

Google Play ★ 4.2 Free IAP 🎯 Opportunity 39 🔨 Clone 70
REV.NOW
Wordle! icon
Wordle! earns about
$10.6K/month
range $5.8K – $15.3K · $126.8K/year
Live data · refreshed every hour
Per Day
$352
$194 – $511
Per Week
$2.5K
$1.4K – $3.6K
Per Month
$10.6K
$5.8K – $15.3K
Per Year
$126.8K
$69.7K – $183.9K
Lifetime
$317.0K
$174.4K – $459.7K
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Wordle!

Auto-generated from this app's real revenue ($10.6K/month · $126.8K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

39/100
Opportunity
Marginal - only if you have a real angle
70/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$9.95/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $9.95/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Wordle! is at $9.95/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Word
  • Smart : Word Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Wordle! for 30 days - here's what I'd do differently"
  • "Why Wordle! costs $9.95/mo when ours costs $5.97"
  • "The word app Wordle! won't tell you these 3 things"

Monetization

Free casual game · ad-supported (~$0.04/MAU)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
765
17.2M installs · 3.4% active · 0.1% pay
In-App Purchases
  • Sub Subscription tier $0.99/month
  • Sub Subscription tier $99.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Current Version
3.0.1
Released
Feb 15, 2022
Last Updated
May 2, 2026
Required OS
7.0
Content Rating
Everyone
Category
Word
Price
Free
Currency
USD
Developer
Lion Studios Plus

What's new in v3.0.1

We’ve made several optimizations and fixes to improve your WORDLE! experience. Thanks as always for playing WORDLE!

Fun Numbers - share these

$0
every second
$0
every minute
$15
every hour
$352
every day
  • ☕ Buys 70 $5 coffees every day
  • 👨‍💻 Pays for 1 senior engineer salaries per year
  • 🚗 Earns enough for 3 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 1,226 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
17.2M
Reported: 10,000,000+
Active Users (MAU est.)
584K
3.4% of installs · default benchmark · cumulative-install decay × 0.3
Rating
4.20 ★
15K reviews
Monetization
Free casual game · ad-supported (~$0.04/MAU)
IAP: $0.99 - $99.99 per item

Rating Distribution

5★
122K
4★
24K
3★
11K
2★
5K
1★
21K

Compare Wordle! or explore similar apps

Word · Google Play · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Wordle!

How much money does Wordle! make on Google Play?
Wordle! has an estimated Play Store revenue of $10.6K per month (~$126.8K per year, $352 per day) with a likely range of $5.8K to $15.3K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Wordle! get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Wordle! reports 10,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 17.2M total downloads and 584K monthly active users on Android.
Is Wordle! a top grossing Android app and what is its Play Store rank?
Wordle! is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Wordle! Play Store revenue estimated?
Rev.now estimates Wordle! Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.99 - $99.99 per item), ad monetization (eCPM × impressions × MAU) and the Word category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Wordle! offer on Android?
Wordle! offers in-app purchases ($0.99 - $99.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Wordle! Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Wordle! side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Wordle!?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Wordle!. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.