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REV.NOW
YNAB earns about
$469.1K/month
range $258.0K – $680.2K · $5.63M/year
Live data · refreshed every hour
Per Day
$15.6K
$8.6K – $22.7K
Per Week
$109.5K
$60.2K – $158.7K
Per Month
$469.1K
$258.0K – $680.2K
Per Year
$5.63M
$3.10M – $8.16M
Lifetime
$14.07M
$7.74M – $20.40M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for YNAB
Auto-generated from this app's real revenue ($469.1K/month · $5.63M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
48/100
Opportunity
30/100
Cloneability
$4
Revenue / install
✓ Features to copy
- subscription paywall (~$40.42/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $40.42/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
YNAB charges ~$40.42/mo. Competitive entry: $24.25/mo or annual at $146/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered FinanceSmart : Finance Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried YNAB for 30 days - here's what I'd do differently"
- "Why YNAB costs $40.42/mo when ours costs $24.25"
- "The finance app YNAB won't tell you these 3 things"
Monetization
Subscription (~$40.42/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
3.3M installs · 21.1% active · 1.2% pay
In-App Purchases
- Sub Subscription tier $14.99/month
- Sub Subscription tier $109.00/month
Subscription tiers parsed from store description.
App Details
Pulled from Google Play- Current Version
- 26.16.1
- Released
- Oct 20, 2015
- Last Updated
- Apr 28, 2026
- Required OS
- 11
- Content Rating
- Everyone
- Category
- Finance
- Price
- Free
- Currency
- USD
- Developer
- ynab.com
What's new in v26.16.1
You asked and now it's here! You can now add photos to your transactions. Snap a pic and attach it to the transaction so you always know where it is. Want to celebrate fully funding summer camp before you had to pay for it? Toss a photo of the kids on the transaction when you drop them off. Whether it's something important to keep track of or a moment worth celebrating, it's all right there in your plan.
Fun Numbers - share these
$0
every second
$11
every minute
$651
every hour
$15.6K
every day
- ☕ Buys 3K $5 coffees every day
- 👨💻 Pays for 31 senior engineer salaries per year
- 🚗 Earns enough for 134 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 28 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
3.3M
Reported: 1,000,000+
Active Users (MAU est.)
690K
21.1% of installs · FINANCE category benchmark · cumulative-install decay × 0.5
Rating
4.53 ★
5K reviews
Monetization
Subscription (~$40.42/mo)
IAP: $14.99 - $109.00 per item
Rating Distribution
5★
20K
4★
1K
3★
714
2★
697
1★
2K
Compare YNAB or explore similar apps
Finance · Google Play · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About YNAB
How much money does YNAB make on Google Play? ⌄
YNAB has an estimated Play Store revenue of $469.1K per month (~$5.63M per year, $15.6K per day) with a likely range of $258.0K to $680.2K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does YNAB get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). YNAB reports 1,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 3.3M total downloads and 690K monthly active users on Android.
Is YNAB a top grossing Android app and what is its Play Store rank? ⌄
YNAB is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is YNAB Play Store revenue estimated? ⌄
Rev.now estimates YNAB Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($14.99 - $109.00 per item), ad monetization (eCPM × impressions × MAU) and the Finance category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does YNAB offer on Android? ⌄
YNAB offers in-app purchases ($14.99 - $109.00 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare YNAB Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare YNAB side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for YNAB? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for YNAB. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
