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1.1.1.1: Faster Internet icon

1.1.1.1: Faster Internet App Store Revenue Estimate

Cloudflare · Utilities

1.1.1.1 w/ WARP - the free app that makes your Internet more private. 1.1.1.1 w/ WARP makes your Internet more private and safer. No one should be able to snoop on what you do on the Internet. We’ve created 1.1.1.1 so that you can connect …

App Store ★ 4.5 Free IAP 🎯 Opportunity 59 🔨 Clone 65
REV.NOW
1.1.1.1: Faster Internet icon
1.1.1.1: Faster Internet earns about
$1.98M/month
range $1.09M – $2.87M · $23.77M/year
Live data · refreshed every hour
Per Day
$66.0K
$36.3K – $95.7K
Per Week
$462.1K
$254.2K – $670.1K
Per Month
$1.98M
$1.09M – $2.87M
Per Year
$23.77M
$13.07M – $34.46M
Lifetime
$59.42M
$32.68M – $86.15M
Brand revenue 📰 Reported

Cloudflare - full brand revenue

Annual brand revenue (2021)
$656M/year
American internet infrastructure and website security company · Wikidata (Q4778915)
App Store / Play Store share
4%
≈ $24M/year of in-app revenue
Off-store revenue (everything else)
$633M/year
96% of total brand revenue

Cloudflare earns about $656M/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for 1.1.1.1: Faster Internet

Auto-generated from this app's real revenue ($1.98M/month · $23.77M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

59/100
Opportunity
Decent target
65/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$2
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$21.68/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $21.68/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

1.1.1.1: Faster Internet charges ~$21.68/mo. Competitive entry: $13.01/mo or annual at $78/year (50% off annual is the standard hook).

🔡 App Store title ideas

  • Pro: AI-Powered Utilities
  • Smart : Utilities Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried 1.1.1.1: Faster Internet for 30 days - here's what I'd do differently"
  • "Why 1.1.1.1: Faster Internet costs $21.68/mo when ours costs $13.01"
  • "The utilities app 1.1.1.1: Faster Internet won't tell you these 3 things"

Monetization

Subscription (~$21.68/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
66K
32.4M installs · 8.7% active · 2.3% pay
In-App Purchases 1
  • Weeklyest. WARP+ UNLIMITED $4.99 /week ~$21.68/mo
1 tier scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
6.31.4
Released
Nov 11, 2018
Last Updated
Apr 14, 2026
File Size
70.4 MB
Required OS
13.0
Content Rating
17+
Category
Utilities
Price
Free
Currency
USD
Languages
Arabic, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, FA, Polish, Portuguese, Russian, Chinese, Spanish, Chinese, Turkish, Ukrainian
Developer
Cloudflare

What's new in v6.31.4

New 1.1.1.1 app changes:
- Logging into Cloudflare One Zero Trust accounts from 1.1.1.1 will be disabled May 2026. Users logged into Cloudflare One through 1.1.1.1 will lose access. To log into Cloudflare One, download the Cloudflare One Agent app from the App Store - https://apps.apple.com/us/app/cloudflare-one-agent/id6443476492
- Added a TCP fallback for the MASQUE tunnel protocol to improve connectivity on networks that block UDP or HTTP/3.

Fun Numbers - share these

$1
every second
$46
every minute
$2.8K
every hour
$66.0K
every day
  • ☕ Buys 13K $5 coffees every day
  • 👨‍💻 Pays for 132 senior engineer salaries per year
  • 🚗 Earns enough for 566 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 7 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

AugSepOctNovDecJanFebMarAprMayJunJul
Estimated Installs
32.4M
estimated from 215,767 ratings
Active Users (MAU est.)
2.8M
8.7% of installs · default benchmark · iOS large-install decay × 0.75
Rating
4.50 ★
216K reviews
Monetization
Subscription (~$21.68/mo)

Rating Distribution

5★
171K
4★
16K
3★
9K
2★
5K
1★
15K

Compare 1.1.1.1: Faster Internet or explore similar apps

Utilities · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About 1.1.1.1: Faster Internet

How much money does 1.1.1.1: Faster Internet make on the App Store?
1.1.1.1: Faster Internet has an estimated App Store revenue of $1.98M per month (~$23.77M per year, $66.0K per day) with a likely range of $1.09M to $2.87M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does 1.1.1.1: Faster Internet get?
Apple does not publish exact App Store download counts. Using public ratings (216K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 32.4M total iOS downloads for 1.1.1.1: Faster Internet - and roughly 2.8M monthly active users on iPhone and iPad.
Is 1.1.1.1: Faster Internet a top grossing iOS app and what is its App Store rank?
1.1.1.1: Faster Internet is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how 1.1.1.1: Faster Internet compares to other highest-grossing iPhone and iPad apps.
How is 1.1.1.1: Faster Internet App Store revenue estimated?
Rev.now estimates 1.1.1.1: Faster Internet App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Utilities category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does 1.1.1.1: Faster Internet offer on iOS?
1.1.1.1: Faster Internet offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare 1.1.1.1: Faster Internet App Store revenue with another iOS app?
Yes. Use the free compare tool to compare 1.1.1.1: Faster Internet side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for 1.1.1.1: Faster Internet?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for 1.1.1.1: Faster Internet. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.