
Cloudflare - full brand revenue
Cloudflare earns about $656M/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
A specific clone-and-improve plan for 1.1.1.1: Faster Internet
Auto-generated from this app's real revenue ($1.98M/month · $23.77M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
✓ Features to copy
- subscription paywall (~$21.68/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $21.68/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
1.1.1.1: Faster Internet charges ~$21.68/mo. Competitive entry: $13.01/mo or annual at $78/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered UtilitiesSmart : Utilities Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried 1.1.1.1: Faster Internet for 30 days - here's what I'd do differently"
- "Why 1.1.1.1: Faster Internet costs $21.68/mo when ours costs $13.01"
- "The utilities app 1.1.1.1: Faster Internet won't tell you these 3 things"
Monetization
Subscription (~$21.68/mo)- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
- Weeklyest. WARP+ UNLIMITED $4.99 /week ~$21.68/mo
App Details
Pulled from the App Store- Current Version
- 6.31.4
- Released
- Nov 11, 2018
- Last Updated
- Apr 14, 2026
- File Size
- 70.4 MB
- Required OS
- 13.0
- Content Rating
- 17+
- Category
- Utilities
- Price
- Free
- Currency
- USD
- Languages
- Arabic, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, FA, Polish, Portuguese, Russian, Chinese, Spanish, Chinese, Turkish, Ukrainian
- Developer
- Cloudflare
What's new in v6.31.4
New 1.1.1.1 app changes:
- Logging into Cloudflare One Zero Trust accounts from 1.1.1.1 will be disabled May 2026. Users logged into Cloudflare One through 1.1.1.1 will lose access. To log into Cloudflare One, download the Cloudflare One Agent app from the App Store - https://apps.apple.com/us/app/cloudflare-one-agent/id6443476492
- Added a TCP fallback for the MASQUE tunnel protocol to improve connectivity on networks that block UDP or HTTP/3.
Fun Numbers - share these
- ☕ Buys 13K $5 coffees every day
- 👨💻 Pays for 132 senior engineer salaries per year
- 🚗 Earns enough for 566 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 7 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Rating Distribution
Compare 1.1.1.1: Faster Internet or explore similar apps
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