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1Password: Password Manager icon

1Password: Password Manager App Store Revenue Estimate

AgileBits Inc. · Productivity

1Password has been helping folks forget their passwords since 2006. Trusted by millions of people and more than 180,000 businesses, "1Password offers the best combination of features, compatibility, security, and ease of use" among password…

App Store ★ 4.6 Free IAP 🎯 Opportunity 48 🔨 Clone 50
REV.NOW
1Password: Password Manager icon
1Password: Password Manager earns about
$104.7K/month
range $57.6K – $151.9K · $1.26M/year
Live data · refreshed every hour
Per Day
$3.5K
$1.9K – $5.1K
Per Week
$24.4K
$13.4K – $35.4K
Per Month
$104.7K
$57.6K – $151.9K
Per Year
$1.26M
$691.2K – $1.82M
Lifetime
$3.14M
$1.73M – $4.56M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for 1Password: Password Manager

Auto-generated from this app's real revenue ($104.7K/month · $1.26M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

48/100
Opportunity
Decent target
50/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$1
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$6.00/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

1Password: Password Manager is at $6.00/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Productivity
  • Smart : Productivity Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried 1Password: Password Manager for 30 days - here's what I'd do differently"
  • "Why 1Password: Password Manager costs $6.00/mo when ours costs $3.60"
  • "The productivity app 1Password: Password Manager won't tell you these 3 things"

Monetization

Subscription (~$6.00/mo, security)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
13K
2.2M installs · 9.9% active · 5.8% pay
Profile: Security
In-App Purchases 6
  • Monthly 1Password Individual Monthly $4.99 /month
  • Monthly 1Password Family Monthly $7.99 /month
  • Monthly 1Password Teams Monthly $19.99 /month
  • Annual 1Password Individual Annual $47.99 /year ~$4.00/mo
  • Annual 1Password Family Annual $71.99 /year ~$6.00/mo
  • Annual 1Password Teams Annual $239.99 /year ~$20.00/mo
6 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
8.12.12
Released
Aug 9, 2022
Last Updated
Apr 22, 2026
File Size
393.7 MB
Required OS
18.0
Content Rating
4+
Category
Productivity
Price
Free
Currency
USD
Languages
Dutch, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Chinese, Spanish, Chinese
Developer
AgileBits Inc.

What's new in v8.12.12

- We've improved how we handle shortened Apple Maps links.
- We've updated the phrasing used to describe unlock presets options.
- We've improved localization for a number of our supported languages. If you'd like to suggest a localization improvement, contact 1Password Support.
- We've fixed an issue that could cause excessive battery use in the background after you used AutoFill. [[#PA-847]]
- We've fixed a visual issue with the account deletion screen in Dark Mode.

Fun Numbers - share these

$0
every second
$2
every minute
$145
every hour
$3.5K
every day
  • ☕ Buys 698 $5 coffees every day
  • 👨‍💻 Pays for 7 senior engineer salaries per year
  • 🚗 Earns enough for 30 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 124 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
2.2M
estimated from 19,859 ratings
Active Users (MAU est.)
216K
9.9% of installs · security profile benchmark
Rating
4.57 ★
20K reviews
Monetization
Subscription (~$6.00/mo, security)

Rating Distribution

5★
16K
4★
1K
3★
509
2★
435
1★
1K

Compare 1Password: Password Manager or explore similar apps

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Frequently Asked About 1Password: Password Manager

How much money does 1Password: Password Manager make on the App Store?
1Password: Password Manager has an estimated App Store revenue of $104.7K per month (~$1.26M per year, $3.5K per day) with a likely range of $57.6K to $151.9K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does 1Password: Password Manager get?
Apple does not publish exact App Store download counts. Using public ratings (20K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 2.2M total iOS downloads for 1Password: Password Manager - and roughly 216K monthly active users on iPhone and iPad.
Is 1Password: Password Manager a top grossing iOS app and what is its App Store rank?
1Password: Password Manager is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how 1Password: Password Manager compares to other highest-grossing iPhone and iPad apps.
How is 1Password: Password Manager App Store revenue estimated?
Rev.now estimates 1Password: Password Manager App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Productivity category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does 1Password: Password Manager offer on iOS?
1Password: Password Manager offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare 1Password: Password Manager App Store revenue with another iOS app?
Yes. Use the free compare tool to compare 1Password: Password Manager side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for 1Password: Password Manager?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for 1Password: Password Manager. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.