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Acorns: Save & Invest Money icon

Acorns: Save & Invest Money App Store Revenue Estimate

Acorns Grow Incorporated · Finance

Acorns helps you save, invest, and grow for your future. Our automated saving, investing, and spending tools help you grow your money and financial wellness. At Acorns, we believe that financial wellness is for everybody. It has nothing to…

App Store ★ 4.7 Free 🎯 Opportunity 55 🔨 Clone 10
REV.NOW
Acorns: Save & Invest Money icon
Acorns: Save & Invest Money earns about
$19.38M/month
range $10.66M – $28.10M · $232.53M/year
Live data · refreshed every hour
Per Day
$645.9K
$355.2K – $936.6K
Per Week
$4.52M
$2.49M – $6.56M
Per Month
$19.38M
$10.66M – $28.10M
Per Year
$232.53M
$127.89M – $337.16M
Lifetime
$581.31M
$319.72M – $842.91M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Acorns: Save & Invest Money

Auto-generated from this app's real revenue ($19.38M/month · $232.53M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

55/100
Opportunity
Decent target
10/100
Cloneability
Very hard (network effects, regulatory, or content-licensing moats);
$4
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$6.00/mo) - proven monetization

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Acorns: Save & Invest Money is at $6.00/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Finance
  • Smart : Finance Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Acorns: Save & Invest Money for 30 days - here's what I'd do differently"
  • "Why Acorns: Save & Invest Money costs $6.00/mo when ours costs $3.60"
  • "The finance app Acorns: Save & Invest Money won't tell you these 3 things"

Monetization

Subscription (~$6.00/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
2.3M
142.6M installs · 12% active · 13.6% pay
In-App Purchases
  • Sub Subscription tier $3.00/month
  • Sub Subscription tier $6.00/month
  • Sub Subscription tier $12.00/month
Subscription tiers parsed from store description.

App Details

Pulled from the App Store
Current Version
4.192.0
Released
Aug 26, 2014
Last Updated
May 4, 2026
File Size
313.1 MB
Required OS
17.0
Content Rating
4+
Category
Finance
Price
Free
Currency
USD
Languages
English
Developer
Acorns Grow Incorporated

What's new in v4.192.0

We made some small changes so it’s even easier to help your money grow, because we believe small change adds up. Grow your oak!

Fun Numbers - share these

$7
every second
$449
every minute
$26.9K
every hour
$645.9K
every day
  • ☕ Buys 129K $5 coffees every day
  • 👨‍💻 Pays for 1K senior engineer salaries per year
  • 🚗 Earns enough for 6K Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 1 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
142.6M
estimated from 950,615 ratings
Active Users (MAU est.)
17.1M
12% of installs · FINANCE category benchmark · iOS large-install decay × 0.28
Rating
4.75 ★
951K reviews
Monetization
Subscription (~$6.00/mo)

Rating Distribution

5★
815K
4★
82K
3★
25K
2★
7K
1★
22K

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Frequently Asked About Acorns: Save & Invest Money

How much money does Acorns: Save & Invest Money make on the App Store?
Acorns: Save & Invest Money has an estimated App Store revenue of $19.38M per month (~$232.53M per year, $645.9K per day) with a likely range of $10.66M to $28.10M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Acorns: Save & Invest Money get?
Apple does not publish exact App Store download counts. Using public ratings (951K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 142.6M total iOS downloads for Acorns: Save & Invest Money - and roughly 17.1M monthly active users on iPhone and iPad.
Is Acorns: Save & Invest Money a top grossing iOS app and what is its App Store rank?
Acorns: Save & Invest Money is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Acorns: Save & Invest Money compares to other highest-grossing iPhone and iPad apps.
How is Acorns: Save & Invest Money App Store revenue estimated?
Rev.now estimates Acorns: Save & Invest Money App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Finance category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Acorns: Save & Invest Money offer on iOS?
Acorns: Save & Invest Money currently shows no in-app purchases or subscription pricing on the public App Store listing. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Acorns: Save & Invest Money App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Acorns: Save & Invest Money side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Acorns: Save & Invest Money?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Acorns: Save & Invest Money. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.