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Arlo Secure: Home Security icon

Arlo Secure: Home Security App Store Revenue Estimate

Arlo Technologies Inc. · Lifestyle

Control your Arlo smart home security system with one, easy-to-use app. Use the Arlo Secure App to protect your home, inside and out, with Arlo’s award-winning home security system, video doorbells, cameras, and floodlight. Protect you…

App Store ★ 4.0 Free IAP 🎯 Opportunity 65 🔨 Clone 65
REV.NOW
Arlo Secure: Home Security icon
Arlo Secure: Home Security earns about
$1.23M/month
range $678.9K – $1.79M · $14.81M/year
Live data · refreshed every hour
Per Day
$41.1K
$22.6K – $59.7K
Per Week
$288.0K
$158.4K – $417.6K
Per Month
$1.23M
$678.9K – $1.79M
Per Year
$14.81M
$8.15M – $21.48M
Lifetime
$37.03M
$20.37M – $53.70M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Arlo Secure: Home Security

Auto-generated from this app's real revenue ($1.23M/month · $14.81M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

65/100
Opportunity
Decent target
65/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$1
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$9.99/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $9.99/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Arlo Secure: Home Security is at $9.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Lifestyle
  • Smart : Lifestyle Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Arlo Secure: Home Security for 30 days - here's what I'd do differently"
  • "Why Arlo Secure: Home Security costs $9.99/mo when ours costs $5.99"
  • "The lifestyle app Arlo Secure: Home Security won't tell you these 3 things"

Monetization

Subscription (~$9.99/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
89K
45.3M installs · 8.4% active · 2.3% pay
In-App Purchases 5
  • Subscription Plus Single2 tiers $9.99 – $95.99 range
  • Subscription Basic Single2 tiers $9.99 – $99.99 range
  • Subscription Basic Unlimited2 tiers $14.99 – $149.99 range
  • Subscription Plus2 tiers $19.99 – $219.00 range
  • Subscription Premium2 tiers $29.99 – $299.99 range
5 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
6.26.1
Released
Sep 4, 2019
Last Updated
May 8, 2026
File Size
810.7 MB
Required OS
15.0
Content Rating
4+
Category
Lifestyle
Price
Free
Currency
USD
Languages
Danish, Dutch, English, Finnish, French, German, Italian, Japanese, LV, LT, NB, Portuguese, Chinese, Spanish, Swedish, Chinese
Developer
Arlo Technologies Inc.

What's new in v6.26.1

General stability, bug fixes, and performance improvements.

Fun Numbers - share these

$0
every second
$29
every minute
$1.7K
every hour
$41.1K
every day
  • ☕ Buys 8K $5 coffees every day
  • 👨‍💻 Pays for 82 senior engineer salaries per year
  • 🚗 Earns enough for 353 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 10 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
45.3M
estimated from 301,988 ratings
Active Users (MAU est.)
3.8M
8.4% of installs · default benchmark · iOS large-install decay × 0.75
Rating
4.03 ★
302K reviews
Monetization
Subscription (~$9.99/mo)

Rating Distribution

5★
185K
4★
39K
3★
20K
2★
17K
1★
40K

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Frequently Asked About Arlo Secure: Home Security

How much money does Arlo Secure: Home Security make on the App Store?
Arlo Secure: Home Security has an estimated App Store revenue of $1.23M per month (~$14.81M per year, $41.1K per day) with a likely range of $678.9K to $1.79M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Arlo Secure: Home Security get?
Apple does not publish exact App Store download counts. Using public ratings (302K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 45.3M total iOS downloads for Arlo Secure: Home Security - and roughly 3.8M monthly active users on iPhone and iPad.
Is Arlo Secure: Home Security a top grossing iOS app and what is its App Store rank?
Arlo Secure: Home Security is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Arlo Secure: Home Security compares to other highest-grossing iPhone and iPad apps.
How is Arlo Secure: Home Security App Store revenue estimated?
Rev.now estimates Arlo Secure: Home Security App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Lifestyle category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Arlo Secure: Home Security offer on iOS?
Arlo Secure: Home Security offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Arlo Secure: Home Security App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Arlo Secure: Home Security side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Arlo Secure: Home Security?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Arlo Secure: Home Security. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.