
Asana - full brand revenue
Asana earns about $723M/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
A specific clone-and-improve plan for Asana Rebel: Get in Shape
Auto-generated from this app's real revenue ($182.9K/month · $2.19M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
✓ Features to copy
- subscription paywall (~$5.83/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Asana Rebel: Get in Shape is at $5.83/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered LifestyleSmart : Lifestyle Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Asana Rebel: Get in Shape for 30 days - here's what I'd do differently"
- "Why Asana Rebel: Get in Shape costs $5.83/mo when ours costs $3.50"
- "The lifestyle app Asana Rebel: Get in Shape won't tell you these 3 things"
Monetization
Subscription (~$5.83/mo)- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
- Monthlyest. Rebel Pro $15.99 /month
- Monthlyest. ASANA_PLUS_1_MONTH $19.99 /month
- Annualest. Asana Rebel Super $35.99 /year ~$3.00/mo
- Annualest. Rebel Pro 3 Months $37.99 /year ~$3.17/mo
- Annualest. Rebel Premium $58.99 /year ~$4.92/mo
- Annualest. Premium 12 Months $69.99 /year ~$5.83/mo
- Annualest. Asana Rebel Plus $99.99 /year ~$8.33/mo
- Subscription Asana Rebel Pro2 tiers $15.99 – $82.99 range
App Details
Pulled from the App Store- Current Version
- 26.0.4
- Released
- Dec 17, 2015
- Last Updated
- Apr 30, 2026
- File Size
- 201.2 MB
- Required OS
- 17.6
- Content Rating
- 4+
- Category
- Lifestyle
- Price
- Free
- Currency
- USD
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hindi, Hungarian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish
- Developer
- Asana Rebel GmbH
What's new in v26.0.4
Just like all Rebels, we’re working hard to become the best version of ourselves. That’s why we keep improving performance, fixing bugs, and updating the app with our latest collections. Check out the new dedicated section for workout challenges in the Explore tab. Be your own success story-start a challenge today!
Fun Numbers - share these
- ☕ Buys 1K $5 coffees every day
- 👨💻 Pays for 12 senior engineer salaries per year
- 🚗 Earns enough for 52 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 71 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Rating Distribution
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