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REV.NOW
Bluey: Let's Play! earns about
$3.23M/month
range $1.77M – $4.68M · $38.72M/year
Live data · refreshed every hour
Per Day
$107.6K
$59.2K – $156.0K
Per Week
$752.9K
$414.1K – $1.09M
Per Month
$3.23M
$1.77M – $4.68M
Per Year
$38.72M
$21.30M – $56.15M
Lifetime
$96.80M
$53.24M – $140.37M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Bluey: Let's Play!
Auto-generated from this app's real revenue ($3.23M/month · $38.72M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
65/100
Opportunity
65/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$6.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Bluey: Let's Play! is at $6.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered EntertainmentSmart : Entertainment Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Bluey: Let's Play! for 30 days - here's what I'd do differently"
- "Why Bluey: Let's Play! costs $6.99/mo when ours costs $4.19"
- "The entertainment app Bluey: Let's Play! won't tell you these 3 things"
Monetization
Subscription (~$6.99/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
181.5M installs · 7.9% active · 2.3% pay
In-App Purchases 5
- Monthly One Month Subscription $6.99 /month
- Monthly Monthly Subscription $6.99 /month
- Monthly Monthly Subscription $7.99 /month
- Monthly One Month Subscription $9.99 /month
- Monthly Monthly Subscription $9.99 /month
5 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 2026.7.0
- Released
- Aug 13, 2023
- Last Updated
- Jun 15, 2026
- File Size
- 167.3 MB
- Required OS
- 15.0
- Content Rating
- 4+
- Category
- Entertainment
- Price
- Free
- Currency
- USD
- Languages
- English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Chinese, Spanish, Chinese
- Developer
- Budge Studios
What's new in v2026.7.0
Explore the Laundry Room! Find the pieces to complete the puzzle in the bathroom, tidy the missing socks, wash the toys and so much more!
Fun Numbers - share these
$1
every second
$75
every minute
$4.5K
every hour
$107.6K
every day
- ☕ Buys 22K $5 coffees every day
- 👨💻 Pays for 215 senior engineer salaries per year
- 🚗 Earns enough for 922 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 4 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
181.5M
estimated from 1,067,916 ratings
Active Users (MAU est.)
14.3M
7.9% of installs · ENTERTAINMENT category benchmark · iOS large-install decay × 0.28
Rating
4.29 ★
1.1M reviews
Monetization
Subscription (~$6.99/mo)
Rating Distribution
5★
662K
4★
207K
3★
99K
2★
47K
1★
52K
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Frequently Asked About Bluey: Let's Play!
How much money does Bluey: Let's Play! make on the App Store? ⌄
Bluey: Let's Play! has an estimated App Store revenue of $3.23M per month (~$38.72M per year, $107.6K per day) with a likely range of $1.77M to $4.68M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Bluey: Let's Play! get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (1.1M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 181.5M total iOS downloads for Bluey: Let's Play! - and roughly 14.3M monthly active users on iPhone and iPad.
Is Bluey: Let's Play! a top grossing iOS app and what is its App Store rank? ⌄
Bluey: Let's Play! is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Bluey: Let's Play! compares to other highest-grossing iPhone and iPad apps.
How is Bluey: Let's Play! App Store revenue estimated? ⌄
Rev.now estimates Bluey: Let's Play! App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Entertainment category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Bluey: Let's Play! offer on iOS? ⌄
Bluey: Let's Play! offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Bluey: Let's Play! App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Bluey: Let's Play! side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Bluey: Let's Play!? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Bluey: Let's Play!. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
