Bluey: Let's Play! vs Color Pop AI: Coloring Book
Bluey: Let's Play!
Budge Studios
App Store
$3.23M/mo
~$38.78M/yr · 181.8M installs
VS
Color Pop AI: Coloring Book
MWM
App Store
$1.68M/mo
~$20.15M/yr · 109.5M installs
Revenue winner
Bluey: Let's Play! wins
+92% vs other
Installs winner
Bluey: Let's Play! wins
+66% vs other
MAU winner
Bluey: Let's Play! wins
+62% vs other
Rating winner
Color Pop AI: Coloring Book wins
+11% vs other
Why Bluey: Let's Play! is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Bluey: Let's Play! earns roughly 2× more per month than Color Pop AI: Coloring Book - $3.23M vs $1.68M.
- Premium pricing. Bluey: Let's Play! charges $6.99/mo vs Color Pop AI: Coloring Book's $5.83/mo - higher ARPU per converted user.
- Bigger install base. Bluey: Let's Play! has ~181.8M lifetime installs vs Color Pop AI: Coloring Book's ~109.5M - 1.7× the funnel top.
→ Find more apps with this revenue gap · Full Bluey: Let's Play! report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Bluey: Let's Play!
vs
Color Pop AI: Coloring Book
Monthly revenue (est.)?
$3.23M
◀
$1.68M
Annual revenue (est.)
$38.78M
◀
$20.15M
Lifetime installs (est.)
181.8M
◀
109.5M
Monthly active users (est.)?
14.4M
◀
8.9M
App Store rating
4.29★
▶
4.76★
Total ratings
1.1M
◀
730K
US grossing rank
-
=
-
Cheapest monthly sub
$6.99
◀
$5.83
IAP tiers detected
5 tiers
▶
8 tiers
- Category
- Entertainment
- Price
- Free
- Released
- Aug 13, 2023
- Last updated
- Jun 15, 2026
- File size
- 167.3 MB
- Content rating
- 4+
- Version
- 2026.7.0
- Languages
- English, French, German, Italian, Japanese, Korean +5 more
- Category
- Entertainment
- Price
- Free
- Released
- Aug 3, 2020
- Last updated
- Jun 30, 2026
- File size
- 260.1 MB
- Content rating
- 12+
- Version
- 2.64.02
- Languages
- Arabic, Dutch, English, French, German, Indonesian +9 more
Bluey: Let's Play! trajectory
Color Pop AI: Coloring Book trajectory
FAQ
Which makes more money, Bluey: Let's Play! or Color Pop AI: Coloring Book? v
Bluey: Let's Play! earns about $3.23M per month, while Color Pop AI: Coloring Book earns about $1.68M. That is a 1.9× revenue gap (~$1.55M more per month for Bluey: Let's Play!). Annual revenue: Bluey: Let's Play! ≈ $38.78M/year, Color Pop AI: Coloring Book ≈ $20.15M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Bluey: Let's Play! or Color Pop AI: Coloring Book? v
Bluey: Let's Play! leads with about 181.8M estimated downloads vs 109.5M for Color Pop AI: Coloring Book - a 1.7× gap. Bluey: Let's Play!'s App Store downloads are estimated from 1.1M ratings × the standard 1:75 ratio. Color Pop AI: Coloring Book's App Store downloads are estimated from 730K ratings.
Are Bluey: Let's Play! and Color Pop AI: Coloring Book in the same App Store category and competing for the same money? v
Yes - both apps sit in the Entertainment category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Bluey: Let's Play! and Color Pop AI: Coloring Book offer? v
Bluey: Let's Play!: IAP range 5 tiers detected. Color Pop AI: Coloring Book: IAP range 8 tiers detected. Bluey: Let's Play! runs a "Subscription (~$6.99/mo)" monetization model; Color Pop AI: Coloring Book runs "Subscription (~$5.83/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Bluey: Let's Play! or Color Pop AI: Coloring Book? v
Color Pop AI: Coloring Book edges ahead with ★ 4.8 vs ★ 4.3 (gap of 0.5 stars). Rating volume: Bluey: Let's Play! 1.1M ratings, Color Pop AI: Coloring Book 730K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Bluey: Let's Play! vs Color Pop AI: Coloring Book revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $3.23M for Bluey: Let's Play! and $1.68M for Color Pop AI: Coloring Book are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Entertainment) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Bluey: Let's Play! or Color Pop AI: Coloring Book to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.