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Bumble Dating App: Meet & Date icon

Bumble Dating App: Meet & Date App Store Revenue Estimate

Bumble Holding Limited · Lifestyle

Bumble is the women-first dating app designed to create safer, more respectful connections and conversations that lead to better in-person dates and relationships. HOW WE SUPPORT YOUR DATING JOURNEY We empower you to show up as your most a…

App Store ★ 4.3 Free IAP 🎯 Opportunity 59 🔨 Clone 5
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Bumble Dating App: Meet & Date icon
Bumble Dating App: Meet & Date earns about
$24.07M/month
range $13.24M – $34.91M · $288.87M/year
Live data · refreshed every hour
Per Day
$802.4K
$441.3K – $1.16M
Per Week
$5.62M
$3.09M – $8.14M
Per Month
$24.07M
$13.24M – $34.91M
Per Year
$288.87M
$158.88M – $418.87M
Lifetime
$722.19M
$397.20M – $1.05B
Brand revenue ✓ Verified filing

Bumble - full brand revenue

Annual brand revenue (2024)
$1.1B/year
Dating · SEC 10-K FY2024
App Store / Play Store share
27%
≈ $289M/year of in-app revenue
Off-store revenue (everything else)
$782M/year
73% of total brand revenue

Bumble earns about $1.1B/year as a brand.

The app stores are one channel. The full brand pulls in revenue across web subscriptions, ad sales, enterprise contracts and other distribution outside iOS and Android.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
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A specific clone-and-improve plan for Bumble Dating App: Meet & Date

Auto-generated from this app's real revenue ($24.07M/month · $288.87M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

59/100
Opportunity
Decent target
5/100
Cloneability
Very hard (network effects, regulatory, or content-licensing moats);
$8
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$17.99/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $17.99/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Bumble Dating App: Meet & Date charges ~$17.99/mo. Competitive entry: $10.79/mo or annual at $65/year (50% off annual is the standard hook).

🔡 App Store title ideas

  • Pro: AI-Powered Lifestyle
  • Smart : Lifestyle Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Bumble Dating App: Meet & Date for 30 days - here's what I'd do differently"
  • "Why Bumble Dating App: Meet & Date costs $17.99/mo when ours costs $10.79"
  • "The lifestyle app Bumble Dating App: Meet & Date won't tell you these 3 things"

Monetization

Subscription (~$17.99/mo, dating) · calibrated by US grossing rank #83
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
963K
95.5M installs · 17% active · 5.9% pay
Profile: Dating
In-App Purchases 8
  • Subscription Bumble Premium3 tiers $17.99 – $32.99 range
  • One-time Pack of 1 BumbleCoins $1.99 one-time
  • One-time Bumble Boost $2.99 one-time
  • One-time Bumble Boost $7.99 one-time
  • One-time Bumble Boost $8.99 one-time
  • One-time Bumble Boost $9.99 one-time
  • One-time Bumble Boost $10.99 one-time
  • One-time Bumble Boost $12.99 one-time
8 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
5.457.2
Released
Nov 19, 2014
Last Updated
Apr 21, 2026
File Size
290.6 MB
Required OS
17.0
Content Rating
17+
Category
Lifestyle
Price
Free
Currency
USD
Languages
Danish, Dutch, English, Finnish, French, German, Hindi, Italian, Japanese, Korean, NB, Polish, Portuguese, Russian, Chinese, Spanish, Swedish, Chinese
Developer
Bumble Holding Limited

What's new in v5.457.2

Connect with people who are really into you, right from the start, with the "Really into you" tab.
The new Really Into You" tab is designed to help you find more focused connections who:
- Spent more time on your profile
- Are more intentional with their likes
- Sent you a SuperSwipe or Note

Fun Numbers - share these

$9
every second
$557
every minute
$33.4K
every hour
$802.4K
every day
  • ☕ Buys 160K $5 coffees every day
  • 👨‍💻 Pays for 2K senior engineer salaries per year
  • 🚗 Earns enough for 7K Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 1 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
95.5M
estimated from 1,736,047 ratings
Active Users (MAU est.)
16.2M
17% of installs · dating profile benchmark · iOS large-install decay × 0.5
US Grossing Rank
#83
Live from App Store top-grossing chart
Monetization
Subscription (~$17.99/mo, dating) · calibrated by US grossing rank #83

Rating Distribution

5★
1.2M
4★
230K
3★
151K
2★
57K
1★
122K

Compare Bumble Dating App: Meet & Date or explore similar apps

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Frequently Asked About Bumble Dating App: Meet & Date

How much money does Bumble Dating App: Meet & Date make on the App Store?
Bumble Dating App: Meet & Date has an estimated App Store revenue of $24.07M per month (~$288.87M per year, $802.4K per day) with a likely range of $13.24M to $34.91M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Bumble Dating App: Meet & Date get?
Apple does not publish exact App Store download counts. Using public ratings (1.7M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 95.5M total iOS downloads for Bumble Dating App: Meet & Date - and roughly 16.2M monthly active users on iPhone and iPad.
Is Bumble Dating App: Meet & Date a top grossing iOS app and what is its App Store rank?
Bumble Dating App: Meet & Date is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Bumble Dating App: Meet & Date compares to other highest-grossing iPhone and iPad apps.
How is Bumble Dating App: Meet & Date App Store revenue estimated?
Rev.now estimates Bumble Dating App: Meet & Date App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Lifestyle category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Bumble Dating App: Meet & Date offer on iOS?
Bumble Dating App: Meet & Date offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Bumble Dating App: Meet & Date App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Bumble Dating App: Meet & Date side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Bumble Dating App: Meet & Date?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Bumble Dating App: Meet & Date. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.