
Bumble - full brand revenue
Bumble earns about $1.1B/year in total brand revenue.
App Store and Play Store revenue make up a meaningful share of total brand revenue for Bumble - the gap to corporate revenue is small.
A specific clone-and-improve plan for Bumble Dating App: Meet & Date
Auto-generated from this app's real revenue ($47.33M/month · $567.95M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
✓ Features to copy
- subscription paywall (~$17.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $17.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Bumble Dating App: Meet & Date charges ~$17.99/mo. Competitive entry: $10.79/mo or annual at $65/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered LifestyleSmart : Lifestyle Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Bumble Dating App: Meet & Date for 30 days - here's what I'd do differently"
- "Why Bumble Dating App: Meet & Date costs $17.99/mo when ours costs $10.79"
- "The lifestyle app Bumble Dating App: Meet & Date won't tell you these 3 things"
Monetization
Subscription (~$17.99/mo, dating) · calibrated by US grossing rank #86- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
- Subscription Bumble Premium3 tiers $17.99 – $32.99 range
- One-time Pack of 1 BumbleCoins $1.99 one-time
- One-time Bumble Boost $2.99 one-time
- One-time Bumble Boost $7.99 one-time
- One-time Bumble Boost $8.99 one-time
- One-time Bumble Boost $9.99 one-time
- One-time Bumble Boost $10.99 one-time
- One-time Bumble Boost $12.99 one-time
App Details
Pulled from the App Store- Current Version
- 5.457.2
- Released
- Nov 19, 2014
- Last Updated
- Apr 21, 2026
- File Size
- 290.6 MB
- Required OS
- 17.0
- Content Rating
- 17+
- Category
- Lifestyle
- Price
- Free
- Currency
- USD
- Languages
- Danish, Dutch, English, Finnish, French, German, Hindi, Italian, Japanese, Korean, NB, Polish, Portuguese, Russian, Chinese, Spanish, Swedish, Chinese
- Developer
- Bumble Holding Limited
What's new in v5.457.2
Connect with people who are really into you, right from the start, with the "Really into you" tab.
The new Really Into You" tab is designed to help you find more focused connections who:
- Spent more time on your profile
- Are more intentional with their likes
- Sent you a SuperSwipe or Note
Fun Numbers - share these
- ☕ Buys 316K $5 coffees every day
- 👨💻 Pays for 3K senior engineer salaries per year
- 🚗 Earns enough for 14K Tesla Model 3s annually
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Rating Distribution
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