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REV.NOW
Canva: AI Video & Photo Editor earns about
$9.81M/month
range $5.39M – $14.22M · $117.70M/year
Live data · refreshed every hour
Per Day
$326.9K
$179.8K – $474.1K
Per Week
$2.29M
$1.26M – $3.32M
Per Month
$9.81M
$5.39M – $14.22M
Per Year
$117.70M
$64.73M – $170.66M
Lifetime
$294.25M
$161.84M – $426.66M
Brand revenue
📰 Reported
Canva - full brand revenue
Annual brand revenue (2024)
$3.0B/year
App Store / Play Store share
4%
≈ $118M/year of in-app revenue
Off-store revenue (everything else)
$2.9B/year
96% of total brand revenue
Canva earns about $3.0B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Canva: AI Video & Photo Editor
Auto-generated from this app's real revenue ($9.81M/month · $117.70M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
65/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$10.00/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $10.00/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Canva: AI Video & Photo Editor is at $10.00/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered Photo & VideoSmart : Photo & Video Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Canva: AI Video & Photo Editor for 30 days - here's what I'd do differently"
- "Why Canva: AI Video & Photo Editor costs $10.00/mo when ours costs $6.00"
- "The photo & video app Canva: AI Video & Photo Editor won't tell you these 3 things"
Monetization
Subscription (~$10.00/mo) · calibrated by US grossing rank #22Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
580.8M installs · 2.6% active · 4.7% pay
In-App Purchases 9
- Monthly Canva Pro - Monthly $14.99 /month
- Monthly Canva Pro - Monthly $15.00 /month
- Monthly Canva Pro - Monthly $18.00 /month
- Monthly Canva Business - Monthly $25.00 /month
- Monthly Canva Teams - Monthly $30.00 /month
- Annual Canva Pro - Yearly $119.99 /year ~$10.00/mo
- Annual Canva Pro - Yearly $143.99 /year ~$12.00/mo
- One-time Canva Credit $1.99 one-time
9 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 4.213.0
- Released
- Oct 15, 2014
- Last Updated
- Jun 17, 2026
- File Size
- 139.7 MB
- Required OS
- 15.0
- Content Rating
- 12+
- Category
- Photo & Video
- Price
- Free
- Currency
- USD
- Languages
- AF, SQ, Arabic, HY, AS, AZ, EU, BN, Bulgarian, MY, KM, Catalan, Croatian, Czech, Danish, Dutch, English, ET, Finnish, French, FF, GL, KA, German, Greek, GU, HA, Hebrew, Hindi, Hungarian
- Developer
- Canva
What's new in v4.213.0
• NEW Magic Layers: Split any flat design into editable layers. Try it on generated images you've always wanted to edit.
• NEW templates: Get inspiration from our new Winnie the Pooh and Devil Wears Prada 2 collections.
• Presenter notes improvements: Write with custom AI prompts and track speaking time per slide.
• Accessible PDFs: Designs exported as PDF now meet accessibility standards - readable by screen readers and assistive tools.
Need help? Visit canva.com/help
Happy designing!
Fun Numbers - share these
$4
every second
$227
every minute
$13.6K
every hour
$326.9K
every day
- ☕ Buys 65K $5 coffees every day
- 👨💻 Pays for 654 senior engineer salaries per year
- 🚗 Earns enough for 3K Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 1 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
580.8M
estimated from 3,416,547 ratings
Active Users (MAU est.)
15.1M
2.6% of installs · PHOTO_AND_VIDEO category benchmark · iOS large-install decay × 0.08
US Grossing Rank
#22
Live from App Store top-grossing chart
Monetization
Subscription (~$10.00/mo) · calibrated by US grossing rank #22
Rating Distribution
5★
3.2M
4★
158K
3★
45K
2★
15K
1★
32K
Compare Canva: AI Video & Photo Editor or explore similar apps
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Frequently Asked About Canva: AI Video & Photo Editor
How much money does Canva: AI Video & Photo Editor make on the App Store? ⌄
Canva: AI Video & Photo Editor has an estimated App Store revenue of $9.81M per month (~$117.70M per year, $326.9K per day) with a likely range of $5.39M to $14.22M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Canva: AI Video & Photo Editor get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (3.4M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 580.8M total iOS downloads for Canva: AI Video & Photo Editor - and roughly 15.1M monthly active users on iPhone and iPad.
Is Canva: AI Video & Photo Editor a top grossing iOS app and what is its App Store rank? ⌄
Canva: AI Video & Photo Editor is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Canva: AI Video & Photo Editor compares to other highest-grossing iPhone and iPad apps.
How is Canva: AI Video & Photo Editor App Store revenue estimated? ⌄
Rev.now estimates Canva: AI Video & Photo Editor App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Photo & Video category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Canva: AI Video & Photo Editor offer on iOS? ⌄
Canva: AI Video & Photo Editor offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Canva: AI Video & Photo Editor App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Canva: AI Video & Photo Editor side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Canva: AI Video & Photo Editor? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Canva: AI Video & Photo Editor. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
