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Cash App App Store Revenue Estimate

Block, Inc. · Finance

The easy way to spend, save, and invest. Pay anyone in cash or bitcoin instantly and enjoy free Lightning Network transfers with compatible wallets. Start saving by rounding up spare change to the nearest dollar or invest in stocks, ETFs, …

App Store ★ 4.8 Free 🔨 Clone 35
REV.NOW
Cash App icon
Cash App earns about
$0/month
range $0 – $0 · $0/year
Live data · refreshed every hour
Per Day
$0
$0 – $0
Per Week
$0
$0 – $0
Per Month
$0
$0 – $0
Per Year
$0
$0 – $0
Lifetime
$0
$0 – $0
Brand revenue ✓ Verified filing

Block (Cash App, Square) - full brand revenue

Annual brand revenue (2024)
$24.1B/year
Payments · SEC 10-K FY2024
App Store / Play Store share
1%
≈ $0/year of in-app revenue
Off-store revenue (everything else)
$24.1B/year
99% of total brand revenue

Block (Cash App, Square) earns about $24.1B/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
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A specific clone-and-improve plan for Cash App

Auto-generated from this app's real revenue ($0/month · $0/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

0/100
Opportunity
Marginal - only if you have a real angle
35/100
Cloneability
Hard (3-6 months - significant infrastructure or content needed)
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • the proven core flow that drove these download numbers

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature
  • onboarding flow
  • IAP unlock or one-time purchase
  • settings + share

💰 Pricing recommendation

Cash App is free with ads. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.

🔡 App Store title ideas

  • Pro: AI-Powered Finance
  • Smart : Finance Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Cash App for 30 days - here's what I'd do differently"
  • "Why Cash App costs $9.99/mo when ours costs $5.99"
  • "The finance app Cash App won't tell you these 3 things"

Monetization

No App Store revenue (monetizes off-store)
Revenue mix (estimated)
  • Ads / branded ~100%
Paying users (est.)
~$2.25 ARPU
Per-MAU revenue from category benchmark ($0.50–$4.00/mo)
In-App Purchases
No in-app purchases
Free app, likely ad-supported.

App Details

Pulled from the App Store
Current Version
5.50
Released
Oct 16, 2013
Last Updated
May 4, 2026
File Size
413.9 MB
Required OS
17.0
Content Rating
12+
Category
Finance
Price
Free
Currency
USD
Languages
English, Spanish
Developer
Block, Inc.

What's new in v5.50

Bug Fixes and Improvements

Fun Numbers - share these

$0
every second
$0
every minute
$0
every hour
$0
every day

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
749.8M
estimated from 8,330,863 ratings
Active Users (MAU est.)
25.5M
3.4% of installs · FINANCE category benchmark · iOS large-install decay × 0.08
Rating
4.79 ★
8.3M reviews
Monetization
No App Store revenue (monetizes off-store)

Rating Distribution

5★
7.4M
4★
513K
3★
172K
2★
60K
1★
175K

Compare Cash App or explore similar apps

Finance · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Cash App

How much money does Cash App make on the App Store?
Cash App has an estimated App Store revenue of $0 per month (~$0 per year, $0 per day) with a likely range of $0 to $0. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Cash App get?
Apple does not publish exact App Store download counts. Using public ratings (8.3M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 749.8M total iOS downloads for Cash App - and roughly 25.5M monthly active users on iPhone and iPad.
Is Cash App a top grossing iOS app and what is its App Store rank?
Cash App is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Cash App compares to other highest-grossing iPhone and iPad apps.
How is Cash App App Store revenue estimated?
Rev.now estimates Cash App App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Finance category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Cash App offer on iOS?
Cash App currently shows no in-app purchases or subscription pricing on the public App Store listing. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Cash App App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Cash App side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Cash App?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Cash App. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.