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REV.NOW
Covet Fashion: Dress Up Game earns about
$872.7K/month
range $480.0K – $1.27M · $10.47M/year
Live data · refreshed every hour
Per Day
$29.1K
$16.0K – $42.2K
Per Week
$203.6K
$112.0K – $295.3K
Per Month
$872.7K
$480.0K – $1.27M
Per Year
$10.47M
$5.76M – $15.18M
Lifetime
$26.18M
$14.40M – $37.96M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Covet Fashion: Dress Up Game
Auto-generated from this app's real revenue ($872.7K/month · $10.47M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
51/100
Opportunity
35/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$9.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $9.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Covet Fashion: Dress Up Game is at $9.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered GamesSmart : Games Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Covet Fashion: Dress Up Game for 30 days - here's what I'd do differently"
- "Why Covet Fashion: Dress Up Game costs $9.99/mo when ours costs $5.99"
- "The games app Covet Fashion: Dress Up Game won't tell you these 3 things"
Monetization
Free game · IAP-driven (6 packs + 4 sub, ~$0.30/MAU)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
24.7M installs · 14.7% active · 1.7% pay
In-App Purchases 10
- Monthlyest. Dress Up Queen $9.99 /month
- Monthlyest. Super Model $19.99 /month
- Weeklyest. Covet Collection Pass $4.99 /week ~$21.68/mo
- Weeklyest. Makeover Kit $7.99 /week ~$34.72/mo
- One-time Mini Fashion Pack $0.99 one-time
- One-timeest. Outfit Upgrade $1.99 one-time
- One-time Fashion Pack $1.99 one-time
- One-time Closet Boost $4.99 one-time
10 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 26.05.20
- Released
- Jun 27, 2013
- Last Updated
- May 8, 2026
- File Size
- 194.4 MB
- Required OS
- 13.0
- Content Rating
- 12+
- Category
- Games
- Price
- Free
- Currency
- USD
- Languages
- English, French, German, Italian, Portuguese, Spanish
- Developer
- Crowdstar LLC
What's new in v26.05.20
• App loading screen optimisation
• Discover the hottest fashion trends of Summer 2026
• Upgrade your Covet Closet with our new digital dream collections
• Complete looks with exclusive props and a variety of hair accessories
• Bug fixes and enhanced stability for a smoother, more reliable experience
• Update now to keep expressing your unique style!
Fun Numbers - share these
$0
every second
$20
every minute
$1.2K
every hour
$29.1K
every day
- ☕ Buys 6K $5 coffees every day
- 👨💻 Pays for 58 senior engineer salaries per year
- 🚗 Earns enough for 249 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 15 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
24.7M
estimated from 164,901 ratings
Active Users (MAU est.)
3.6M
14.7% of installs · GAMES category benchmark · iOS large-install decay × 0.75
Rating
4.44 ★
165K reviews
Monetization
Free game · IAP-driven (6 packs + 4 sub, ~$0.30/MAU)
Rating Distribution
5★
114K
4★
29K
3★
10K
2★
4K
1★
8K
Compare Covet Fashion: Dress Up Game or explore similar apps
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Frequently Asked About Covet Fashion: Dress Up Game
How much money does Covet Fashion: Dress Up Game make on the App Store? ⌄
Covet Fashion: Dress Up Game has an estimated App Store revenue of $872.7K per month (~$10.47M per year, $29.1K per day) with a likely range of $480.0K to $1.27M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Covet Fashion: Dress Up Game get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (165K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 24.7M total iOS downloads for Covet Fashion: Dress Up Game - and roughly 3.6M monthly active users on iPhone and iPad.
Is Covet Fashion: Dress Up Game a top grossing iOS app and what is its App Store rank? ⌄
Covet Fashion: Dress Up Game is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Covet Fashion: Dress Up Game compares to other highest-grossing iPhone and iPad apps.
How is Covet Fashion: Dress Up Game App Store revenue estimated? ⌄
Rev.now estimates Covet Fashion: Dress Up Game App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Games category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Covet Fashion: Dress Up Game offer on iOS? ⌄
Covet Fashion: Dress Up Game offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Covet Fashion: Dress Up Game App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Covet Fashion: Dress Up Game side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Covet Fashion: Dress Up Game? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Covet Fashion: Dress Up Game. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
