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Dashlane Password Manager App Store Revenue Estimate

Dashlane · Productivity

Dashlane is more than just a password manager. It’s automated protection that stays on guard, so you don't have to. Dashlane actively monitors for password leaks and scams so you can browse with total confidence. Whether you’re at home or o…

App Store ★ 4.8 Free IAP 🎯 Opportunity 47 🔨 Clone 45
REV.NOW
Dashlane Password Manager icon
Dashlane Password Manager earns about
$677.7K/month
range $372.7K – $982.6K · $8.13M/year
Live data · refreshed every hour
Per Day
$22.6K
$12.4K – $32.8K
Per Week
$158.1K
$87.0K – $229.3K
Per Month
$677.7K
$372.7K – $982.6K
Per Year
$8.13M
$4.47M – $11.79M
Lifetime
$20.33M
$11.18M – $29.48M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Dashlane Password Manager

Auto-generated from this app's real revenue ($677.7K/month · $8.13M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

47/100
Opportunity
Decent target
45/100
Cloneability
Hard (3-6 months - significant infrastructure or content needed)
$1
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$5.42/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Dashlane Password Manager is at $5.42/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Productivity
  • Smart : Productivity Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Dashlane Password Manager for 30 days - here's what I'd do differently"
  • "Why Dashlane Password Manager costs $5.42/mo when ours costs $3.25"
  • "The productivity app Dashlane Password Manager won't tell you these 3 things"

Monetization

Subscription (~$5.42/mo, security)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
90K
15.4M installs · 10.1% active · 5.8% pay
Profile: Security
In-App Purchases 4
  • Annual Dashlane Premium - 1 Year $64.99 /year ~$5.42/mo
  • Annualest. Dashlane Premium Family $97.90 /year ~$8.16/mo
  • Subscription Dashlane Premium (Legacy)3 tiers $6.99 – $129.99 range
  • Subscription Dashlane Premium Family Legacy2 tiers $9.79 – $194.99 range
4 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
6.2618.0
Released
May 21, 2012
Last Updated
May 4, 2026
File Size
183.2 MB
Required OS
18.0
Content Rating
4+
Category
Productivity
Price
Free
Currency
USD
Languages
Dutch, English, French, German, Italian, Japanese, Korean, Portuguese, Chinese, Spanish, Swedish
Developer
Dashlane

What's new in v6.2618.0

Thanks for using Dashlane! Each new version includes bug fixes and stability improvements to deliver you the best Dashlane experience. We’ll also update you regularly about new feature releases and improvements.

Fun Numbers - share these

$0
every second
$16
every minute
$941
every hour
$22.6K
every day
  • ☕ Buys 5K $5 coffees every day
  • 👨‍💻 Pays for 45 senior engineer salaries per year
  • 🚗 Earns enough for 194 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 19 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
15.4M
estimated from 102,709 ratings
Active Users (MAU est.)
1.6M
10.1% of installs · security profile benchmark
Rating
4.79 ★
103K reviews
Monetization
Subscription (~$5.42/mo, security)

Rating Distribution

5★
93K
4★
5K
3★
1K
2★
933
1★
3K

Compare Dashlane Password Manager or explore similar apps

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Frequently Asked About Dashlane Password Manager

How much money does Dashlane Password Manager make on the App Store?
Dashlane Password Manager has an estimated App Store revenue of $677.7K per month (~$8.13M per year, $22.6K per day) with a likely range of $372.7K to $982.6K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Dashlane Password Manager get?
Apple does not publish exact App Store download counts. Using public ratings (103K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 15.4M total iOS downloads for Dashlane Password Manager - and roughly 1.6M monthly active users on iPhone and iPad.
Is Dashlane Password Manager a top grossing iOS app and what is its App Store rank?
Dashlane Password Manager is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Dashlane Password Manager compares to other highest-grossing iPhone and iPad apps.
How is Dashlane Password Manager App Store revenue estimated?
Rev.now estimates Dashlane Password Manager App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Productivity category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Dashlane Password Manager offer on iOS?
Dashlane Password Manager offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Dashlane Password Manager App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Dashlane Password Manager side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Dashlane Password Manager?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Dashlane Password Manager. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.