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REV.NOW
Duolingo: Language Lessons earns about
$21.13M/month
range $11.62M – $30.65M · $253.61M/year
Live data · refreshed every hour
Per Day
$704.5K
$387.5K – $1.02M
Per Week
$4.93M
$2.71M – $7.15M
Per Month
$21.13M
$11.62M – $30.65M
Per Year
$253.61M
$139.49M – $367.74M
Lifetime
$634.04M
$348.72M – $919.35M
Brand revenue
✓ Verified filing
Duolingo - full brand revenue
Annual brand revenue (2024)
$748M/year
App Store / Play Store share
34%
≈ $254M/year of in-app revenue
Off-store revenue (everything else)
$494M/year
66% of total brand revenue
Duolingo earns about $748M/year in total brand revenue.
App Store and Play Store revenue make up a meaningful share of total brand revenue for Duolingo - the gap to corporate revenue is small.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Duolingo: Language Lessons
Auto-generated from this app's real revenue ($21.13M/month · $253.61M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
30/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$9.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
- streaks + daily reminders for retention
⚡ Improve / fix
- subscription is $9.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- lesson content (curated)
- streak tracker
- XP/level system
- audio playback
- subscription paywall
💰 Pricing recommendation
Duolingo: Language Lessons is at $9.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered EducationSmart : Education Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Duolingo: Language Lessons for 30 days - here's what I'd do differently"
- "Why Duolingo: Language Lessons costs $9.99/mo when ours costs $5.99"
- "The education app Duolingo: Language Lessons won't tell you these 3 things"
Monetization
Subscription (~$9.99/mo, language) · calibrated by US grossing rank #34Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
600.0M installs · 19.2% active · 1.3% pay
Profile: Language
In-App Purchases 6
- Subscription Super Duolingo4 tiers $9.99 – $95.99 range
- One-time Chest of Gems $0.99 one-time
- One-time Barrel of Gems (1200) $4.99 one-time
- One-time Chest of Gems (1200) $4.99 one-time
- One-time Cart of Gems (3000) $9.99 one-time
- One-time Cart of Gems (6500) $19.99 one-time
6 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 7.121.0
- Released
- Nov 13, 2012
- Last Updated
- May 5, 2026
- File Size
- 498.6 MB
- Required OS
- 17.0
- Content Rating
- 4+
- Category
- Education
- Price
- Free
- Currency
- USD
- Languages
- Arabic, BN, Czech, Dutch, English, French, German, Greek, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Chinese, Spanish, Swedish, TA, TE, Thai, Chinese, Turkish, Ukrainian, Vietnamese
- Developer
- Duolingo
What's new in v7.121.0
Our mascot owl, Duo, is trading in his usual diet of mice for bugs this week. Yup, we’re squashing those pesky bugs to make the experience better for all of you.
For more Duolingo news, contests and product releases, follow us on Facebook, Twitter, and Instagram @duolingo.
Fun Numbers - share these
$8
every second
$489
every minute
$29.4K
every hour
$704.5K
every day
- ☕ Buys 141K $5 coffees every day
- 👨💻 Pays for 1K senior engineer salaries per year
- 🚗 Earns enough for 6K Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 1 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
600.0M
Duolingo 2025 letter
Active Users (MAU est.)
115.0M
Public: Duolingo 2025 letter
US Grossing Rank
#34
Live from App Store top-grossing chart
Monetization
Subscription (~$9.99/mo, language) · calibrated by US grossing rank #34
Rating Distribution
5★
4.3M
4★
519K
3★
125K
2★
43K
1★
127K
Compare Duolingo: Language Lessons or explore similar apps
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Frequently Asked About Duolingo: Language Lessons
How much money does Duolingo: Language Lessons make on the App Store? ⌄
Duolingo: Language Lessons has an estimated App Store revenue of $21.13M per month (~$253.61M per year, $704.5K per day) with a likely range of $11.62M to $30.65M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Duolingo: Language Lessons get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (5.1M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 600.0M total iOS downloads for Duolingo: Language Lessons - and roughly 115.2M monthly active users on iPhone and iPad.
Is Duolingo: Language Lessons a top grossing iOS app and what is its App Store rank? ⌄
Duolingo: Language Lessons is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Duolingo: Language Lessons compares to other highest-grossing iPhone and iPad apps.
How is Duolingo: Language Lessons App Store revenue estimated? ⌄
Rev.now estimates Duolingo: Language Lessons App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Education category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Duolingo: Language Lessons offer on iOS? ⌄
Duolingo: Language Lessons offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Duolingo: Language Lessons App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Duolingo: Language Lessons side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Duolingo: Language Lessons? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Duolingo: Language Lessons. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
