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eharmony: dating & real love icon

eharmony: dating & real love App Store Revenue Estimate

eHarmony.com · Lifestyle

With eharmony, dating is about more than just meeting new people - it’s about building a meaningful, lasting relationship. As the No.1 trusted dating app* we’ve helped over 2 million couples find real love. Download and join free to find ou…

App Store ★ 4.0 Free IAP 🎯 Opportunity 62 🔨 Clone 5
REV.NOW
eharmony: dating & real love icon
eharmony: dating & real love earns about
$4.71M/month
range $2.59M – $6.82M · $56.47M/year
Live data · refreshed every hour
Per Day
$156.8K
$86.3K – $227.4K
Per Week
$1.10M
$603.9K – $1.59M
Per Month
$4.71M
$2.59M – $6.82M
Per Year
$56.47M
$31.06M – $81.88M
Lifetime
$141.16M
$77.64M – $204.69M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for eharmony: dating & real love

Auto-generated from this app's real revenue ($4.71M/month · $56.47M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

62/100
Opportunity
Decent target
5/100
Cloneability
Very hard (network effects, regulatory, or content-licensing moats);
$87
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$59.99/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $59.99/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

eharmony: dating & real love charges ~$59.99/mo. Competitive entry: $35.99/mo or annual at $216/year (50% off annual is the standard hook).

🔡 App Store title ideas

  • Pro: AI-Powered Lifestyle
  • Smart : Lifestyle Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried eharmony: dating & real love for 30 days - here's what I'd do differently"
  • "Why eharmony: dating & real love costs $59.99/mo when ours costs $35.99"
  • "The lifestyle app eharmony: dating & real love won't tell you these 3 things"

Monetization

Subscription (~$59.99/mo, dating)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
56K
1.6M installs · 33.3% active · 10.5% pay
Profile: Dating
In-App Purchases 2
  • Subscription eHarmony Basic5 tiers $59.99 – $179.99 range
  • Subscription PREMIUM light4 tiers $179.99 – $349.99 range
2 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
10.83
Released
Sep 8, 2011
Last Updated
May 5, 2026
File Size
117.4 MB
Required OS
16.0
Content Rating
17+
Category
Lifestyle
Price
Free
Currency
USD
Languages
English
Developer
eHarmony.com

What's new in v10.83

This update includes bug fixes and quality improvements.

Fun Numbers - share these

$2
every second
$109
every minute
$6.5K
every hour
$156.8K
every day
  • ☕ Buys 31K $5 coffees every day
  • 👨‍💻 Pays for 314 senior engineer salaries per year
  • 🚗 Earns enough for 1K Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 3 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
1.6M
estimated from 46,291 ratings
Active Users (MAU est.)
540K
33.3% of installs · dating profile benchmark
Rating
4.05 ★
46K reviews
Monetization
Subscription (~$59.99/mo, dating)

Rating Distribution

5★
26K
4★
9K
3★
4K
2★
1K
1★
6K

Compare eharmony: dating & real love or explore similar apps

Lifestyle · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About eharmony: dating & real love

How much money does eharmony: dating & real love make on the App Store?
eharmony: dating & real love has an estimated App Store revenue of $4.71M per month (~$56.47M per year, $156.8K per day) with a likely range of $2.59M to $6.82M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does eharmony: dating & real love get?
Apple does not publish exact App Store download counts. Using public ratings (46K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 1.6M total iOS downloads for eharmony: dating & real love - and roughly 540K monthly active users on iPhone and iPad.
Is eharmony: dating & real love a top grossing iOS app and what is its App Store rank?
eharmony: dating & real love is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how eharmony: dating & real love compares to other highest-grossing iPhone and iPad apps.
How is eharmony: dating & real love App Store revenue estimated?
Rev.now estimates eharmony: dating & real love App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Lifestyle category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does eharmony: dating & real love offer on iOS?
eharmony: dating & real love offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare eharmony: dating & real love App Store revenue with another iOS app?
Yes. Use the free compare tool to compare eharmony: dating & real love side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for eharmony: dating & real love?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for eharmony: dating & real love. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.