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Endel: Focus & Sleep Sounds App Store Revenue Estimate

Endel · Health & Fitness

Focus, relax, and sleep through the power of sound. Endel creates AI-powered sounds designed to support your everyday life. Backed by science, and enjoyed by millions worldwide. Endel is powered by its patented core AI technology. It take…

App Store ★ 4.6 Free IAP 🎯 Opportunity 44 🔨 Clone 75
REV.NOW
Endel: Focus & Sleep Sounds icon
Endel: Focus & Sleep Sounds earns about
$225.9K/month
range $124.2K – $327.5K · $2.71M/year
Live data · refreshed every hour
Per Day
$7.5K
$4.1K – $10.9K
Per Week
$52.7K
$29.0K – $76.4K
Per Month
$225.9K
$124.2K – $327.5K
Per Year
$2.71M
$1.49M – $3.93M
Lifetime
$6.78M
$3.73M – $9.83M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Endel: Focus & Sleep Sounds

Auto-generated from this app's real revenue ($225.9K/month · $2.71M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

44/100
Opportunity
Decent target
75/100
Cloneability
Easy (1-2 weeks for an MVP)
$2
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$7.49/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Endel: Focus & Sleep Sounds is at $7.49/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Health & Fitness
  • Smart : Health & Fitness Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Endel: Focus & Sleep Sounds for 30 days - here's what I'd do differently"
  • "Why Endel: Focus & Sleep Sounds costs $7.49/mo when ours costs $4.49"
  • "The health & fitness app Endel: Focus & Sleep Sounds won't tell you these 3 things"

Monetization

Subscription (~$7.49/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
22K
3.6M installs · 25.7% active · 2.3% pay
In-App Purchases 8
  • Monthly 1 Month $2.99 /month
  • Monthly 1 Month $7.49 /month
  • Monthly 1 Month $19.99 /month
  • Annualest. Special Offer $119.99 /year ~$10.00/mo
  • One-time 12 Months $34.99 one-time
  • One-time 12 Months $59.99 one-time
  • One-time 12 Months $119.99 one-time
  • One-time Lifetime $124.99 one-time
8 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
4.8.3
Released
Jun 21, 2018
Last Updated
May 21, 2026
File Size
362.2 MB
Required OS
18.0
Content Rating
4+
Category
Health & Fitness
Price
Free
Currency
USD
Languages
English, French, German, Italian, Japanese, Portuguese, Russian, Chinese, Spanish, Ukrainian
Developer
Endel

What's new in v4.8.3

Deeper Focus, tuned to you. The intense deep work soundscape now has a tuning slider - from the signature techno to softer ambient sound.

Fun Numbers - share these

$0
every second
$5
every minute
$314
every hour
$7.5K
every day
  • ☕ Buys 2K $5 coffees every day
  • 👨‍💻 Pays for 15 senior engineer salaries per year
  • 🚗 Earns enough for 65 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 57 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JulAugSepOctNovDecJanFebMarAprMayJun
Estimated Installs
3.6M
estimated from 33,043 ratings
Active Users (MAU est.)
934K
25.7% of installs · HEALTH_AND_FITNESS category benchmark
Rating
4.64 ★
33K reviews
Monetization
Subscription (~$7.49/mo)

Rating Distribution

5★
28K
4★
2K
3★
700
2★
473
1★
2K

Compare Endel: Focus & Sleep Sounds or explore similar apps

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Frequently Asked About Endel: Focus & Sleep Sounds

How much money does Endel: Focus & Sleep Sounds make on the App Store?
Endel: Focus & Sleep Sounds has an estimated App Store revenue of $225.9K per month (~$2.71M per year, $7.5K per day) with a likely range of $124.2K to $327.5K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Endel: Focus & Sleep Sounds get?
Apple does not publish exact App Store download counts. Using public ratings (33K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 3.6M total iOS downloads for Endel: Focus & Sleep Sounds - and roughly 934K monthly active users on iPhone and iPad.
Is Endel: Focus & Sleep Sounds a top grossing iOS app and what is its App Store rank?
Endel: Focus & Sleep Sounds is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Endel: Focus & Sleep Sounds compares to other highest-grossing iPhone and iPad apps.
How is Endel: Focus & Sleep Sounds App Store revenue estimated?
Rev.now estimates Endel: Focus & Sleep Sounds App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Endel: Focus & Sleep Sounds offer on iOS?
Endel: Focus & Sleep Sounds offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Endel: Focus & Sleep Sounds App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Endel: Focus & Sleep Sounds side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Endel: Focus & Sleep Sounds?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Endel: Focus & Sleep Sounds. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.