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Esti: Aesthetic Photo Editor icon

Esti: Aesthetic Photo Editor App Store Revenue Estimate

Prequel Inc. · Photo & Video

Esti is an app that makes creating beautiful, visually consistent content simple and efficient. It provides essential tools for creating appealing photos and videos with minimal effort. If you want your social profiles or blog to have cons…

App Store ★ 4.6 Free IAP 🎯 Opportunity 30 🔨 Clone 65
REV.NOW
Esti: Aesthetic Photo Editor icon
Esti: Aesthetic Photo Editor earns about
$19.9K/month
range $11.0K – $28.9K · $239.2K/year
Live data · refreshed every hour
Per Day
$664
$365 – $963
Per Week
$4.7K
$2.6K – $6.7K
Per Month
$19.9K
$11.0K – $28.9K
Per Year
$239.2K
$131.6K – $346.8K
Lifetime
$598.0K
$328.9K – $867.1K
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Esti: Aesthetic Photo Editor

Auto-generated from this app's real revenue ($19.9K/month · $239.2K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

30/100
Opportunity
Marginal - only if you have a real angle
65/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$1.25/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Esti: Aesthetic Photo Editor is at $1.25/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Photo & Video
  • Smart : Photo & Video Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Esti: Aesthetic Photo Editor for 30 days - here's what I'd do differently"
  • "Why Esti: Aesthetic Photo Editor costs $1.25/mo when ours costs $0.75"
  • "The photo & video app Esti: Aesthetic Photo Editor won't tell you these 3 things"

Monetization

Subscription (~$1.25/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
11K
1.6M installs · 31.3% active · 2.3% pay
In-App Purchases 6
  • Weekly Esti Premium Weekly $4.99 /week ~$21.68/mo
  • Weeklyest. Esti Premium Guide $4.99 /week ~$21.68/mo
  • Weekly Esti Premium Weekly $5.99 /week ~$26.03/mo
  • Weekly Esti Premium Weekly $6.99 /week ~$30.37/mo
  • Annual Esti Premium Yearly Trial $14.99 /year ~$1.25/mo
  • Annual Esti Premium Yearly $39.99 /year ~$3.33/mo
6 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
1.41.0
Released
Oct 25, 2023
Last Updated
Mar 31, 2026
File Size
257.0 MB
Required OS
15.0
Content Rating
12+
Category
Photo & Video
Price
Free
Currency
USD
Languages
English, French, German, Indonesian, Italian, Japanese, Korean, Portuguese, Chinese, Spanish, TL, Turkish, Ukrainian
Developer
Prequel Inc.

What's new in v1.41.0

A little sprinkle of magic is waiting for you in the Templates tab.
Bring that classic strip-photo energy straight to your grid with Photo Booth templates. Layer it over a vibey video or a still from your camera roll for instant feed glow.
Diary collages: the cutest way to celebrate wins, recap your week or month, and share travel photo dumps. Turn your memories into stories with depth, emotion, and all the good vibes.

Fun Numbers - share these

$0
every second
$0
every minute
$28
every hour
$664
every day
  • ☕ Buys 133 $5 coffees every day
  • 👨‍💻 Pays for 1 senior engineer salaries per year
  • 🚗 Earns enough for 6 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 650 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
1.6M
estimated from 14,324 ratings
Active Users (MAU est.)
493K
31.3% of installs · PHOTO_AND_VIDEO category benchmark
Rating
4.59 ★
14K reviews
Monetization
Subscription (~$1.25/mo)

Rating Distribution

5★
12K
4★
589
3★
351
2★
208
1★
980

Compare Esti: Aesthetic Photo Editor or explore similar apps

Photo & Video · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Esti: Aesthetic Photo Editor

How much money does Esti: Aesthetic Photo Editor make on the App Store?
Esti: Aesthetic Photo Editor has an estimated App Store revenue of $19.9K per month (~$239.2K per year, $664 per day) with a likely range of $11.0K to $28.9K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Esti: Aesthetic Photo Editor get?
Apple does not publish exact App Store download counts. Using public ratings (14K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 1.6M total iOS downloads for Esti: Aesthetic Photo Editor - and roughly 493K monthly active users on iPhone and iPad.
Is Esti: Aesthetic Photo Editor a top grossing iOS app and what is its App Store rank?
Esti: Aesthetic Photo Editor is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Esti: Aesthetic Photo Editor compares to other highest-grossing iPhone and iPad apps.
How is Esti: Aesthetic Photo Editor App Store revenue estimated?
Rev.now estimates Esti: Aesthetic Photo Editor App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Photo & Video category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Esti: Aesthetic Photo Editor offer on iOS?
Esti: Aesthetic Photo Editor offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Esti: Aesthetic Photo Editor App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Esti: Aesthetic Photo Editor side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Esti: Aesthetic Photo Editor?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Esti: Aesthetic Photo Editor. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.