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REV.NOW
Experian® earns about
$53.30M/month
range $29.32M – $77.29M · $639.63M/year
Live data · refreshed every hour
Per Day
$1.78M
$977.2K – $2.58M
Per Week
$12.44M
$6.84M – $18.03M
Per Month
$53.30M
$29.32M – $77.29M
Per Year
$639.63M
$351.79M – $927.46M
Lifetime
$1.60B
$879.49M – $2.32B
Brand revenue
📰 Reported
Experian - full brand revenue
Annual brand revenue (2025)
$7.5B/year
App Store / Play Store share
9%
≈ $640M/year of in-app revenue
Off-store revenue (everything else)
$6.9B/year
91% of total brand revenue
Experian earns about $7.5B/year as a brand.
The app stores are one channel. The full brand pulls in revenue across web subscriptions, ad sales, enterprise contracts and other distribution outside iOS and Android.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Experian®
Auto-generated from this app's real revenue ($53.30M/month · $639.63M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
0/100
Cloneability
$4
Revenue / install
✓ Features to copy
- subscription paywall (~$52.58/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $52.58/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Experian® charges ~$52.58/mo. Competitive entry: $31.55/mo or annual at $189/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered FinanceSmart : Finance Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Experian® for 30 days - here's what I'd do differently"
- "Why Experian® costs $52.58/mo when ours costs $31.55"
- "The finance app Experian® won't tell you these 3 things"
Monetization
Subscription (~$52.58/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
448.2M installs · 6.9% active · 2.4% pay
In-App Purchases 6
- One-time Experian CreditWorks℠ with Trial $4.99 one-time
- One-time Experian CreditWorks℠ $4.99 one-time
- One-time Experian CreditWorks℠ with Trial $9.99 one-time
- One-time Experian CreditWorks℠ $9.99 one-time
- One-time Experian CreditWorks℠ with Trial $19.99 one-time
- One-time Experian CreditWorks℠ $19.99 one-time
6 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- ECW 4.2.16
- Released
- May 16, 2016
- Last Updated
- May 4, 2026
- File Size
- 234.9 MB
- Required OS
- 17.0
- Content Rating
- 4+
- Category
- Finance
- Price
- Free
- Currency
- USD
- Languages
- English
- Developer
- Experian
What's new in vECW 4.2.16
There’s more to Experian than just credit. We're constantly updating the app with the latest product features and performance enhancements to help you manage not only your credit, but your finances too.
Fun Numbers - share these
$21
every second
$1.2K
every minute
$74.0K
every hour
$1.78M
every day
- ☕ Buys 355K $5 coffees every day
- 👨💻 Pays for 4K senior engineer salaries per year
- 🚗 Earns enough for 15K Tesla Model 3s annually
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
448.2M
estimated from 2,636,375 ratings
Active Users (MAU est.)
30.9M
6.9% of installs · FINANCE category benchmark · iOS large-install decay × 0.16
Rating
4.84 ★
2.6M reviews
Monetization
Subscription (~$52.58/mo)
Rating Distribution
5★
2.3M
4★
237K
3★
53K
2★
7K
1★
11K
Compare Experian® or explore similar apps
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Frequently Asked About Experian®
How much money does Experian® make on the App Store? ⌄
Experian® has an estimated App Store revenue of $53.30M per month (~$639.63M per year, $1.78M per day) with a likely range of $29.32M to $77.29M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Experian® get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (2.6M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 448.2M total iOS downloads for Experian® - and roughly 30.9M monthly active users on iPhone and iPad.
Is Experian® a top grossing iOS app and what is its App Store rank? ⌄
Experian® is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Experian® compares to other highest-grossing iPhone and iPad apps.
How is Experian® App Store revenue estimated? ⌄
Rev.now estimates Experian® App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Finance category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Experian® offer on iOS? ⌄
Experian® offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Experian® App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Experian® side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Experian®? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Experian®. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
