
Ancestry.com - full brand revenue
Ancestry.com earns about $1.0B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
A specific clone-and-improve plan for Find a Grave
Auto-generated from this app's real revenue ($0/month · $0/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
✓ Features to copy
- the proven core flow that drove these download numbers
⚡ Improve / fix
- last updated 6 months ago - ship faster, advertise the freshness
🛠 MVP scope
- core feature
- onboarding flow
- IAP unlock or one-time purchase
- settings + share
💰 Pricing recommendation
Find a Grave is free with ads. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.
🔡 App Store title ideas
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📺 TikTok / ad hook angles
- "I tried Find a Grave for 30 days - here's what I'd do differently"
- "Why Find a Grave costs $9.99/mo when ours costs $5.99"
- "The reference app Find a Grave won't tell you these 3 things"
Monetization
No App Store revenue (monetizes off-store)- Ads / branded ~100%
App Details
Pulled from the App Store- Current Version
- 1.30.5
- Released
- Mar 3, 2014
- Last Updated
- Nov 8, 2025
- File Size
- 19.4 MB
- Required OS
- 16.0
- Content Rating
- 4+
- Category
- Reference
- Price
- Free
- Currency
- USD
- Languages
- Dutch, English, French, German, Italian, Japanese, Portuguese, Spanish, Swedish
- Developer
- Ancestry.com
What's new in v1.30.5
- Fixed an issue that can cause duplicate photos to be uploaded
Fun Numbers - share these
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Rating Distribution
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