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Firefox: Private Web Browser icon

Firefox: Private Web Browser App Store Revenue Estimate

Mozilla · Utilities

The internet. As it should be. Firefox is a fast, private web browser designed to protect you by default. Privacy is built in from the start, so you can focus on what matters instead of worrying about who’s watching. Why people choose Fir…

App Store ★ 4.6 Free 🎯 Opportunity 55 🔨 Clone 75
REV.NOW
Firefox: Private Web Browser icon
Firefox: Private Web Browser earns about
$1.76M/month
range $967.7K – $2.55M · $21.11M/year
Live data · refreshed every hour
Per Day
$58.6K
$32.3K – $85.0K
Per Week
$410.5K
$225.8K – $595.3K
Per Month
$1.76M
$967.7K – $2.55M
Per Year
$21.11M
$11.61M – $30.61M
Lifetime
$52.78M
$29.03M – $76.53M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Firefox: Private Web Browser

Auto-generated from this app's real revenue ($1.76M/month · $21.11M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

55/100
Opportunity
Decent target
75/100
Cloneability
Easy (1-2 weeks for an MVP)
$2
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$10.00/mo) - proven monetization

⚡ Improve / fix

  • subscription is $10.00/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Firefox: Private Web Browser is at $10.00/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Utilities
  • Smart : Utilities Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Firefox: Private Web Browser for 30 days - here's what I'd do differently"
  • "Why Firefox: Private Web Browser costs $10.00/mo when ours costs $6.00"
  • "The utilities app Firefox: Private Web Browser won't tell you these 3 things"

Monetization

Subscription (~$10.00/mo, security)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
127K
31.4M installs · 7.5% active · 5.4% pay
Profile: Security
In-App Purchases
  • Sub Subscription tier $10.00/month
Subscription tiers parsed from store description.

App Details

Pulled from the App Store
Current Version
150.2
Released
Nov 12, 2015
Last Updated
May 4, 2026
File Size
372.7 MB
Required OS
15.0
Content Rating
17+
Category
Utilities
Price
Free
Currency
USD
Languages
AB, AF, SQ, Arabic, AN, HY, AZ, EU, BE, BN, BS, BR, Bulgarian, MY, KM, Catalan, NY, CO, Croatian, Czech, Danish, Dutch, English, EO, ET, Finnish, French, GD, GL, KA
Developer
Mozilla

What's new in v150.2

Behind-the-scenes updates to keep your browsing steady, smooth, and responsive.
Love the app? Please rate us!
Have feedback? Let us know at https://mzl.la/iOSSupport so we can continue to improve the Firefox app.

Fun Numbers - share these

$1
every second
$41
every minute
$2.4K
every hour
$58.6K
every day
  • ☕ Buys 12K $5 coffees every day
  • 👨‍💻 Pays for 117 senior engineer salaries per year
  • 🚗 Earns enough for 503 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 7 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
31.4M
estimated from 209,466 ratings
Active Users (MAU est.)
2.4M
7.5% of installs · security profile benchmark · iOS large-install decay × 0.75
Rating
4.65 ★
209K reviews
Monetization
Subscription (~$10.00/mo, security)

Rating Distribution

5★
171K
4★
21K
3★
6K
2★
3K
1★
8K

Compare Firefox: Private Web Browser or explore similar apps

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Frequently Asked About Firefox: Private Web Browser

How much money does Firefox: Private Web Browser make on the App Store?
Firefox: Private Web Browser has an estimated App Store revenue of $1.76M per month (~$21.11M per year, $58.6K per day) with a likely range of $967.7K to $2.55M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Firefox: Private Web Browser get?
Apple does not publish exact App Store download counts. Using public ratings (209K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 31.4M total iOS downloads for Firefox: Private Web Browser - and roughly 2.4M monthly active users on iPhone and iPad.
Is Firefox: Private Web Browser a top grossing iOS app and what is its App Store rank?
Firefox: Private Web Browser is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Firefox: Private Web Browser compares to other highest-grossing iPhone and iPad apps.
How is Firefox: Private Web Browser App Store revenue estimated?
Rev.now estimates Firefox: Private Web Browser App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Utilities category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Firefox: Private Web Browser offer on iOS?
Firefox: Private Web Browser currently shows no in-app purchases or subscription pricing on the public App Store listing. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Firefox: Private Web Browser App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Firefox: Private Web Browser side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Firefox: Private Web Browser?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Firefox: Private Web Browser. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.