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REV.NOW
Fitbit: Health & Fitness earns about
$5.41M/month
range $2.98M – $7.85M · $64.94M/year
Live data · refreshed every hour
Per Day
$180.4K
$99.2K – $261.6K
Per Week
$1.26M
$694.5K – $1.83M
Per Month
$5.41M
$2.98M – $7.85M
Per Year
$64.94M
$35.72M – $94.16M
Lifetime
$162.34M
$89.29M – $235.40M
Brand revenue
✓ Verified filing
Alphabet (Google) - full brand revenue
Annual brand revenue (2024)
$350B/year
App Store / Play Store share
1%
≈ $65M/year of in-app revenue
Off-store revenue (everything else)
$350B/year
99% of total brand revenue
Alphabet (Google) earns about $350B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Fitbit: Health & Fitness
Auto-generated from this app's real revenue ($5.41M/month · $64.94M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
59/100
Opportunity
20/100
Cloneability
$2
Revenue / install
✓ Features to copy
- subscription paywall (~$6.67/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Fitbit: Health & Fitness is at $6.67/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered Health & FitnessSmart : Health & Fitness Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Fitbit: Health & Fitness for 30 days - here's what I'd do differently"
- "Why Fitbit: Health & Fitness costs $6.67/mo when ours costs $4.00"
- "The health & fitness app Fitbit: Health & Fitness won't tell you these 3 things"
Monetization
Subscription (~$6.67/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
98.7M installs · 25.5% active · 2.3% pay
In-App Purchases 2
- Monthly Fitbit Premium Monthly $9.99 /month
- Annual Fitbit Premium Annual $79.99 /year ~$6.67/mo
2 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 4.69
- Released
- Oct 18, 2011
- Last Updated
- May 7, 2026
- File Size
- 450.2 MB
- Required OS
- 16.4
- Content Rating
- 4+
- Category
- Health & Fitness
- Price
- Free
- Currency
- USD
- Languages
- Czech, Danish, Dutch, English, ET, Finnish, French, German, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, LV, LT, Malay, NB, Polish, Portuguese, Romanian, Russian, Chinese, Slovak, SL, Spanish, Swedish, Chinese
- Developer
What's new in v4.69
• Bug fixes and performance improvements
Fun Numbers - share these
$2
every second
$125
every minute
$7.5K
every hour
$180.4K
every day
- ☕ Buys 36K $5 coffees every day
- 👨💻 Pays for 361 senior engineer salaries per year
- 🚗 Earns enough for 2K Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 2 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
98.7M
estimated from 657,754 ratings
Active Users (MAU est.)
25.2M
25.5% of installs · HEALTH_AND_FITNESS category benchmark
Rating
4.53 ★
658K reviews
Monetization
Subscription (~$6.67/mo)
Rating Distribution
5★
496K
4★
88K
3★
28K
2★
15K
1★
31K
Compare Fitbit: Health & Fitness or explore similar apps
Health & Fitness · App Store · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Fitbit: Health & Fitness
How much money does Fitbit: Health & Fitness make on the App Store? ⌄
Fitbit: Health & Fitness has an estimated App Store revenue of $5.41M per month (~$64.94M per year, $180.4K per day) with a likely range of $2.98M to $7.85M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Fitbit: Health & Fitness get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (658K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 98.7M total iOS downloads for Fitbit: Health & Fitness - and roughly 25.2M monthly active users on iPhone and iPad.
Is Fitbit: Health & Fitness a top grossing iOS app and what is its App Store rank? ⌄
Fitbit: Health & Fitness is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Fitbit: Health & Fitness compares to other highest-grossing iPhone and iPad apps.
How is Fitbit: Health & Fitness App Store revenue estimated? ⌄
Rev.now estimates Fitbit: Health & Fitness App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Fitbit: Health & Fitness offer on iOS? ⌄
Fitbit: Health & Fitness offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Fitbit: Health & Fitness App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Fitbit: Health & Fitness side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Fitbit: Health & Fitness? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Fitbit: Health & Fitness. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
