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Hers: Women’s Healthcare icon

Hers: Women’s Healthcare App Store Revenue Estimate

Hims & Hers · Medical

Hers: Customized care designed for your schedule and your life with a 100% online process. Get access to best-in-class treatments and support for weight loss, hair loss, perimenopause, menopause, anxiety, depression, comprehensive lab testi…

App Store ★ 4.6 Free 🎯 Opportunity 44 🔨 Clone 65
REV.NOW
Hers: Women’s Healthcare icon
Hers: Women’s Healthcare earns about
$289.9K/month
range $159.4K – $420.3K · $3.48M/year
Live data · refreshed every hour
Per Day
$9.7K
$5.3K – $14.0K
Per Week
$67.6K
$37.2K – $98.1K
Per Month
$289.9K
$159.4K – $420.3K
Per Year
$3.48M
$1.91M – $5.04M
Lifetime
$8.70M
$4.78M – $12.61M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Hers: Women’s Healthcare

Auto-generated from this app's real revenue ($289.9K/month · $3.48M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

44/100
Opportunity
Decent target
65/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$7
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$13.00/mo) - proven monetization
  • audio content + free-trial → annual upsell

⚡ Improve / fix

  • subscription is $13.00/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • audio content library
  • background-play support
  • daily reminders
  • free trial → annual upsell

💰 Pricing recommendation

Hers: Women’s Healthcare is at $13.00/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Medical
  • Smart : Medical Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Hers: Women’s Healthcare for 30 days - here's what I'd do differently"
  • "Why Hers: Women’s Healthcare costs $13.00/mo when ours costs $7.80"
  • "The medical app Hers: Women’s Healthcare won't tell you these 3 things"

Monetization

Subscription (~$13.00/mo, wellness)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
16K
1.3M installs · 17.5% active · 7.0% pay
Profile: Wellness
In-App Purchases
  • Sub Subscription tier $13.00/month
Subscription tiers parsed from store description.

App Details

Pulled from the App Store
Current Version
6.24.1
Released
May 27, 2022
Last Updated
Jun 11, 2026
File Size
167.2 MB
Required OS
15.6
Content Rating
17+
Category
Medical
Price
Free
Currency
USD
Languages
English
Developer
Hims & Hers

What's new in v6.24.1

Bug fixes and performance improvements for an even better app experience.

Fun Numbers - share these

$0
every second
$7
every minute
$403
every hour
$9.7K
every day
  • ☕ Buys 2K $5 coffees every day
  • 👨‍💻 Pays for 19 senior engineer salaries per year
  • 🚗 Earns enough for 83 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 45 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

AugSepOctNovDecJanFebMarAprMayJunJul
Estimated Installs
1.3M
estimated from 11,909 ratings
Active Users (MAU est.)
229K
17.5% of installs · wellness profile benchmark
Rating
4.61 ★
12K reviews
Monetization
Subscription (~$13.00/mo, wellness)

Rating Distribution

5★
10K
4★
489
3★
222
2★
157
1★
826

Compare Hers: Women’s Healthcare or explore similar apps

Medical · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Hers: Women’s Healthcare

How much money does Hers: Women’s Healthcare make on the App Store?
Hers: Women’s Healthcare has an estimated App Store revenue of $289.9K per month (~$3.48M per year, $9.7K per day) with a likely range of $159.4K to $420.3K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Hers: Women’s Healthcare get?
Apple does not publish exact App Store download counts. Using public ratings (12K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 1.3M total iOS downloads for Hers: Women’s Healthcare - and roughly 229K monthly active users on iPhone and iPad.
Is Hers: Women’s Healthcare a top grossing iOS app and what is its App Store rank?
Hers: Women’s Healthcare is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Hers: Women’s Healthcare compares to other highest-grossing iPhone and iPad apps.
How is Hers: Women’s Healthcare App Store revenue estimated?
Rev.now estimates Hers: Women’s Healthcare App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Medical category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Hers: Women’s Healthcare offer on iOS?
Hers: Women’s Healthcare currently shows no in-app purchases or subscription pricing on the public App Store listing. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Hers: Women’s Healthcare App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Hers: Women’s Healthcare side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Hers: Women’s Healthcare?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Hers: Women’s Healthcare. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.