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Honor of Kings App Store Revenue Estimate

Level Infinite · Games

Honor of Kings: The Ultimate 5v5 Hero Battle Game Honor of Kings International Edition, developed by Tencent Timi Studio and published by Level Infinite, is the world's most popular mobile MOBA game. Dive into the classic MOBA exciteme…

App Store ★ 4.6 Free IAP 🎯 Opportunity 52 🔨 Clone 25
REV.NOW
Honor of Kings icon
Honor of Kings earns about
$1.32M/month
range $725.0K – $1.91M · $15.82M/year
Live data · refreshed every hour
Per Day
$43.9K
$24.2K – $63.7K
Per Week
$307.6K
$169.2K – $446.0K
Per Month
$1.32M
$725.0K – $1.91M
Per Year
$15.82M
$8.70M – $22.94M
Lifetime
$39.55M
$21.75M – $57.34M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Honor of Kings

Auto-generated from this app's real revenue ($1.32M/month · $15.82M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

52/100
Opportunity
Decent target
25/100
Cloneability
Very hard (network effects, regulatory, or content-licensing moats);
$10
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$10.38/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $10.38/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Honor of Kings is at $10.38/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Games
  • Smart : Games Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Honor of Kings for 30 days - here's what I'd do differently"
  • "Why Honor of Kings costs $10.38/mo when ours costs $6.23"
  • "The games app Honor of Kings won't tell you these 3 things"

Monetization

Free game · whale-driven IAP economy (~$2.00/MAU)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
91K
4.1M installs · 19.9% active · 11.1% pay
In-App Purchases 8
  • Weekly WEEKLY CARD PLUS $2.39 /week ~$10.38/mo
  • One-timeest. Auto-Renewing $0.79 one-time
  • One-time 80 Tokens $0.99 one-time
  • One-time 240 Tokens $2.99 one-time
  • One-time 400 Tokens $4.99 one-time
  • One-time 800 Tokens $9.99 one-time
  • One-time 1200 Tokens $14.99 one-time
  • One-time 4000 Tokens $49.99 one-time
8 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
11.3.1.1
Released
Jun 20, 2024
Last Updated
Mar 10, 2026
File Size
765.8 MB
Required OS
12.0
Content Rating
12+
Category
Games
Price
Free
Currency
USD
Languages
Arabic, English, French, German, Indonesian, Japanese, Korean, Malay, Portuguese, Russian, Chinese, Spanish, Chinese, Turkish
Developer
Level Infinite

What's new in v11.3.1.1

Update Content
1. New Hero: Yango
2. Hero Balance Adjustments:
a) Mechanics Upgrade: Nezha
b) Stats Buffed: Biron, Dun, Kaizer, Arthur, Allain, Luara, and Fatih
c) Stats Nerfed: Fuzi, Dharma, and Gan & Mo

Fun Numbers - share these

$1
every second
$31
every minute
$1.8K
every hour
$43.9K
every day
  • ☕ Buys 9K $5 coffees every day
  • 👨‍💻 Pays for 88 senior engineer salaries per year
  • 🚗 Earns enough for 377 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 10 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
4.1M
estimated from 37,690 ratings
Active Users (MAU est.)
825K
19.9% of installs · GAMES category benchmark
Rating
4.63 ★
38K reviews
Monetization
Free game · whale-driven IAP economy (~$2.00/MAU)

Rating Distribution

5★
32K
4★
2K
3★
628
2★
255
1★
2K

Compare Honor of Kings or explore similar apps

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Frequently Asked About Honor of Kings

How much money does Honor of Kings make on the App Store?
Honor of Kings has an estimated App Store revenue of $1.32M per month (~$15.82M per year, $43.9K per day) with a likely range of $725.0K to $1.91M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Honor of Kings get?
Apple does not publish exact App Store download counts. Using public ratings (38K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 4.1M total iOS downloads for Honor of Kings - and roughly 825K monthly active users on iPhone and iPad.
Is Honor of Kings a top grossing iOS app and what is its App Store rank?
Honor of Kings is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Honor of Kings compares to other highest-grossing iPhone and iPad apps.
How is Honor of Kings App Store revenue estimated?
Rev.now estimates Honor of Kings App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Games category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Honor of Kings offer on iOS?
Honor of Kings offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Honor of Kings App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Honor of Kings side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Honor of Kings?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Honor of Kings. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.