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REV.NOW
Hulu: Stream TV shows & movies earns about
$15.37M/month
range $8.45M – $22.29M · $184.46M/year
Live data · refreshed every hour
Per Day
$512.4K
$281.8K – $743.0K
Per Week
$3.59M
$1.97M – $5.20M
Per Month
$15.37M
$8.45M – $22.29M
Per Year
$184.46M
$101.45M – $267.47M
Lifetime
$461.15M
$253.63M – $668.67M
Brand revenue
✓ Verified filing
The Walt Disney Company - full brand revenue
Annual brand revenue (2024)
$91.4B/year
App Store / Play Store share
1%
≈ $184M/year of in-app revenue
Off-store revenue (everything else)
$91.2B/year
99% of total brand revenue
The Walt Disney Company earns about $91.4B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Hulu: Stream TV shows & movies
Auto-generated from this app's real revenue ($15.37M/month · $184.46M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
59/100
Opportunity
10/100
Cloneability
$2
Revenue / install
✓ Features to copy
- subscription paywall (~$11.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $11.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Hulu: Stream TV shows & movies is at $11.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered EntertainmentSmart : Entertainment Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Hulu: Stream TV shows & movies for 30 days - here's what I'd do differently"
- "Why Hulu: Stream TV shows & movies costs $11.99/mo when ours costs $7.19"
- "The entertainment app Hulu: Stream TV shows & movies won't tell you these 3 things"
Monetization
Subscription (~$11.99/mo) · calibrated by US grossing rank #28Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
243.0M installs · 28.7% active · 1.3% pay
In-App Purchases 2
- Monthlyest. Hulu $11.99 /month
- Monthlyest. Hulu (No Ads) $18.99 /month
2 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 9.32.0
- Released
- Jun 29, 2010
- Last Updated
- May 4, 2026
- File Size
- 213.5 MB
- Required OS
- 16.4
- Content Rating
- 12+
- Category
- Entertainment
- Price
- Free
- Currency
- USD
- Languages
- English
- Developer
- Hulu, LLC
What's new in v9.32.0
Welcome Spring with a slew of updates and fixes. To take advantage of this release, update the Hulu app today!
Fun Numbers - share these
$6
every second
$356
every minute
$21.4K
every hour
$512.4K
every day
- ☕ Buys 102K $5 coffees every day
- 👨💻 Pays for 1K senior engineer salaries per year
- 🚗 Earns enough for 4K Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 1 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
243.0M
estimated from 1,429,432 ratings
Active Users (MAU est.)
69.7M
28.7% of installs · ENTERTAINMENT category benchmark
US Grossing Rank
#28
Live from App Store top-grossing chart
Monetization
Subscription (~$11.99/mo) · calibrated by US grossing rank #28
Rating Distribution
5★
1.2M
4★
128K
3★
47K
2★
26K
1★
78K
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Frequently Asked About Hulu: Stream TV shows & movies
How much money does Hulu: Stream TV shows & movies make on the App Store? ⌄
Hulu: Stream TV shows & movies has an estimated App Store revenue of $15.37M per month (~$184.46M per year, $512.4K per day) with a likely range of $8.45M to $22.29M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Hulu: Stream TV shows & movies get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (1.4M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 243.0M total iOS downloads for Hulu: Stream TV shows & movies - and roughly 69.7M monthly active users on iPhone and iPad.
Is Hulu: Stream TV shows & movies a top grossing iOS app and what is its App Store rank? ⌄
Hulu: Stream TV shows & movies is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Hulu: Stream TV shows & movies compares to other highest-grossing iPhone and iPad apps.
How is Hulu: Stream TV shows & movies App Store revenue estimated? ⌄
Rev.now estimates Hulu: Stream TV shows & movies App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Entertainment category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Hulu: Stream TV shows & movies offer on iOS? ⌄
Hulu: Stream TV shows & movies offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Hulu: Stream TV shows & movies App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Hulu: Stream TV shows & movies side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Hulu: Stream TV shows & movies? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Hulu: Stream TV shows & movies. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
