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I am - Daily Affirmations icon

I am - Daily Affirmations App Store Revenue Estimate

Monkey Taps · Health & Fitness

How many negative thoughts have been endlessly repeating in your mind? Daily affirmations help rewire our brains, build self-esteem, and change negative thought patterns. Empower yourself by verbally affirming your dreams and ambitions. Cho…

App Store ★ 4.8 Free IAP 🎯 Opportunity 55 🔨 Clone 75
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I am - Daily Affirmations icon
I am - Daily Affirmations earns about
$5.24M/month
range $2.88M – $7.60M · $62.93M/year
Live data · refreshed every hour
Per Day
$174.8K
$96.1K – $253.5K
Per Week
$1.22M
$673.0K – $1.77M
Per Month
$5.24M
$2.88M – $7.60M
Per Year
$62.93M
$34.61M – $91.25M
Lifetime
$157.33M
$86.53M – $228.13M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for I am - Daily Affirmations

Auto-generated from this app's real revenue ($5.24M/month · $62.93M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

55/100
Opportunity
Decent target
75/100
Cloneability
Easy (1-2 weeks for an MVP)
$1
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$5.83/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

I am - Daily Affirmations is at $5.83/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Health & Fitness
  • Smart : Health & Fitness Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried I am - Daily Affirmations for 30 days - here's what I'd do differently"
  • "Why I am - Daily Affirmations costs $5.83/mo when ours costs $3.50"
  • "The health & fitness app I am - Daily Affirmations won't tell you these 3 things"

Monetization

Subscription (~$5.83/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
647K
106.8M installs · 26% active · 2.3% pay
In-App Purchases 5
  • Monthly I am Premium (1 month) $14.99 /month
  • Annual I am Premium (1 year) $69.99 /year ~$5.83/mo
  • Annualest. Premium I am $69.99 /year ~$5.83/mo
  • Subscription I am Premium6 tiers $9.99 – $59.99 range
  • One-time I am Premium (Lifetime) $149.99 one-time
5 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
6.35.0
Released
May 13, 2014
Last Updated
May 5, 2026
File Size
275.6 MB
Required OS
18.0
Content Rating
4+
Category
Health & Fitness
Price
Free
Currency
USD
Languages
Arabic, Dutch, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Chinese, Spanish, Chinese, Turkish
Developer
Monkey Taps

What's new in v6.35.0

- New themes and tons of new affirmations!
- Other fixes and improvements
Find tons of inspiring content on our blog: https://blog.theiam.app/
Love the app? Tell us in the reviews section! We read all of them. Have a happy day!

Fun Numbers - share these

$2
every second
$121
every minute
$7.3K
every hour
$174.8K
every day
  • ☕ Buys 35K $5 coffees every day
  • 👨‍💻 Pays for 350 senior engineer salaries per year
  • 🚗 Earns enough for 1K Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 2 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
106.8M
estimated from 712,203 ratings
Active Users (MAU est.)
27.8M
26% of installs · HEALTH_AND_FITNESS category benchmark
Rating
4.84 ★
712K reviews
Monetization
Subscription (~$5.83/mo)

Rating Distribution

5★
649K
4★
38K
3★
13K
2★
5K
1★
8K

Compare I am - Daily Affirmations or explore similar apps

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Frequently Asked About I am - Daily Affirmations

How much money does I am - Daily Affirmations make on the App Store?
I am - Daily Affirmations has an estimated App Store revenue of $5.24M per month (~$62.93M per year, $174.8K per day) with a likely range of $2.88M to $7.60M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does I am - Daily Affirmations get?
Apple does not publish exact App Store download counts. Using public ratings (712K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 106.8M total iOS downloads for I am - Daily Affirmations - and roughly 27.8M monthly active users on iPhone and iPad.
Is I am - Daily Affirmations a top grossing iOS app and what is its App Store rank?
I am - Daily Affirmations is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how I am - Daily Affirmations compares to other highest-grossing iPhone and iPad apps.
How is I am - Daily Affirmations App Store revenue estimated?
Rev.now estimates I am - Daily Affirmations App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does I am - Daily Affirmations offer on iOS?
I am - Daily Affirmations offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare I am - Daily Affirmations App Store revenue with another iOS app?
Yes. Use the free compare tool to compare I am - Daily Affirmations side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for I am - Daily Affirmations?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for I am - Daily Affirmations. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.