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REV.NOW
Insta360 earns about
$54.0K/month
range $29.7K – $78.3K · $648.1K/year
Live data · refreshed every hour
Per Day
$1.8K
$990 – $2.6K
Per Week
$12.6K
$6.9K – $18.3K
Per Month
$54.0K
$29.7K – $78.3K
Per Year
$648.1K
$356.5K – $939.8K
Lifetime
$1.62M
$891.1K – $2.35M
Brand revenue
📰 Reported
Insta360 - full brand revenue
Annual brand revenue (2024)
$780M/year
App Store / Play Store share
1%
≈ $648K/year of in-app revenue
Off-store revenue (everything else)
$779M/year
99% of total brand revenue
Insta360 earns about $780M/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Insta360
Auto-generated from this app's real revenue ($54.0K/month · $648.1K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
36/100
Opportunity
65/100
Cloneability
$2
Revenue / install
✓ Features to copy
- subscription paywall (~$7.50/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Insta360 is at $7.50/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered Photo & VideoSmart : Photo & Video Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Insta360 for 30 days - here's what I'd do differently"
- "Why Insta360 costs $7.50/mo when ours costs $4.50"
- "The photo & video app Insta360 won't tell you these 3 things"
Monetization
Subscription (~$7.50/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
717K installs · 31.1% active · 2.3% pay
In-App Purchases 6
- Monthly Insta360 Premium 200GB Monthly $2.99 /month
- Monthly Insta360 Premium 1TB Monthly $8.99 /month
- Monthly Insta360 Premium 2TB Monthly $11.99 /month
- Annual Insta360 Essential 200GB Annual $19.99 /year ~$1.67/mo
- Annual Insta360 Premium 200GB Annual $29.99 /year ~$2.50/mo
- Annual Insta360 Premium 1TB Annual $89.99 /year ~$7.50/mo
6 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 2.24.0
- Released
- Jan 16, 2020
- Last Updated
- May 8, 2026
- File Size
- 2.59 GB
- Required OS
- 13.0
- Content Rating
- 4+
- Category
- Photo & Video
- Price
- Free
- Currency
- USD
- Languages
- English, French, German, Indonesian, Italian, Japanese, Korean, Portuguese, Russian, Chinese, Spanish, Thai, Chinese, Turkish
- Developer
- Insta360
What's new in v2.24.0
1.Added new Movement templates for 360 footage. Try new Tiny Planet options and other creative effects for easy one-tap edits.
2.GO 3S Retro Bundle (Special Edition) now supports vintage film filters. These are also available for previously purchased GO 3S units when used with the GO 3S Retro Viewfinder.
3.Added support to apply Stats overlays to multiple clips with a single tap.
4.Added 3-Clip Collage templates in FlashCut with three stacked layers in one clip, creating a unique editing effect.
For further support, head to Me > Help and Feedback > Insta360 Technical Support.
Fun Numbers - share these
$0
every second
$1
every minute
$75
every hour
$1.8K
every day
- ☕ Buys 360 $5 coffees every day
- 👨💻 Pays for 4 senior engineer salaries per year
- 🚗 Earns enough for 15 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 240 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
717K
estimated from 8,966 ratings
Active Users (MAU est.)
223K
31.1% of installs · PHOTO_AND_VIDEO category benchmark
Rating
4.47 ★
9K reviews
Monetization
Subscription (~$7.50/mo)
Rating Distribution
5★
7K
4★
554
3★
273
2★
213
1★
743
Compare Insta360 or explore similar apps
Photo & Video · App Store · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Insta360
How much money does Insta360 make on the App Store? ⌄
Insta360 has an estimated App Store revenue of $54.0K per month (~$648.1K per year, $1.8K per day) with a likely range of $29.7K to $78.3K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Insta360 get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (9K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 717K total iOS downloads for Insta360 - and roughly 223K monthly active users on iPhone and iPad.
Is Insta360 a top grossing iOS app and what is its App Store rank? ⌄
Insta360 is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Insta360 compares to other highest-grossing iPhone and iPad apps.
How is Insta360 App Store revenue estimated? ⌄
Rev.now estimates Insta360 App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Photo & Video category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Insta360 offer on iOS? ⌄
Insta360 offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Insta360 App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Insta360 side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Insta360? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Insta360. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
