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Instants, an Instagram app icon

Instants, an Instagram app App Store Revenue Estimate

Instagram, Inc. · Social Networking

Introducing Instants, a new app from Instagram. Share everyday moments - not just the highlights. -Real life, real quick. Jump straight to the camera and share with a tap - no edits, no overthinking. -Here and now. Instants can’t be viewe…

App Store ★ 4.8 Free 🔨 Clone 0
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Instants, an Instagram app icon
Instants, an Instagram app earns about
$0/month
range $0 – $0 · $0/year
Live data · refreshed every hour
Per Day
$0
$0 – $0
Per Week
$0
$0 – $0
Per Month
$0
$0 – $0
Per Year
$0
$0 – $0
Lifetime
$0
$0 – $0
Brand revenue ✓ Verified filing

Meta Platforms - full brand revenue

Annual brand revenue (2024)
$165B/year
Social Media & Advertising · SEC 10-K FY2024
App Store / Play Store share
1%
≈ $0/year of in-app revenue
Off-store revenue (everything else)
$165B/year
99% of total brand revenue

Meta Platforms earns about $165B/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)

Monetization

No App Store revenue (monetizes off-store)
Revenue mix (estimated)
  • Ads / branded ~100%
Paying users (est.)
~$0.85 ARPU
Per-MAU revenue from category benchmark ($0.20–$1.50/mo)
In-App Purchases
No in-app purchases
Free app, likely ad-supported.

App Details

Pulled from the App Store
Current Version
435.0
Released
May 12, 2026
Last Updated
Jun 22, 2026
File Size
188.1 MB
Required OS
16.3
Content Rating
12+
Category
Social Networking
Price
Free
Currency
USD
Languages
Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, NB, Polish, Portuguese, Romanian, Russian, Chinese, Slovak, Spanish, Swedish, TL, Thai, Chinese, Turkish, Ukrainian
Developer
Instagram, Inc.

What's new in v435.0

Performance optimizations and stability improvements for a smoother, more reliable experience.

Fun Numbers - share these

$0
every second
$0
every minute
$0
every hour
$0
every day

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JulAugSepOctNovDecJanFebMarAprMayJun
Estimated Installs
3.3M
estimated from 13,451 ratings · launched 44d ago (recency boost applied)
Active Users (MAU est.)
1.5M
44.8% of installs · SOCIAL_NETWORKING category benchmark
Rating
4.75 ★
13K reviews
Monetization
No App Store revenue (monetizes off-store)

Rating Distribution

5★
12K
4★
622
3★
295
2★
98
1★
459

Compare Instants, an Instagram app or explore similar apps

Social Networking · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Instants, an Instagram app

How much money does Instants, an Instagram app make on the App Store?
Instants, an Instagram app has an estimated App Store revenue of $0 per month (~$0 per year, $0 per day) with a likely range of $0 to $0. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Instants, an Instagram app get?
Apple does not publish exact App Store download counts. Using public ratings (13K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 3.3M total iOS downloads for Instants, an Instagram app - and roughly 1.5M monthly active users on iPhone and iPad.
Is Instants, an Instagram app a top grossing iOS app and what is its App Store rank?
Instants, an Instagram app is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Instants, an Instagram app compares to other highest-grossing iPhone and iPad apps.
How is Instants, an Instagram app App Store revenue estimated?
Rev.now estimates Instants, an Instagram app App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Social Networking category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Instants, an Instagram app offer on iOS?
Instants, an Instagram app currently shows no in-app purchases or subscription pricing on the public App Store listing. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Instants, an Instagram app App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Instants, an Instagram app side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Instants, an Instagram app?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Instants, an Instagram app. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.