← Check another app
REV.NOW
Klarna: Smarter everyday money earns about
$219.42M/month
range $120.68M – $318.16M · $2.63B/year
Live data · refreshed every hour
Per Day
$7.31M
$4.02M – $10.61M
Per Week
$51.20M
$28.16M – $74.24M
Per Month
$219.42M
$120.68M – $318.16M
Per Year
$2.63B
$1.45B – $3.82B
Lifetime
$6.58B
$3.62B – $9.54B
Brand revenue
✓ Verified filing
Klarna - full brand revenue
Annual brand revenue (2024)
$2.8B/year
App Store / Play Store share
94%
≈ $2.6B/year of in-app revenue
Off-store revenue (everything else)
$177M/year
6% of total brand revenue
Klarna earns about $2.8B/year in total brand revenue.
App Store and Play Store revenue make up a meaningful share of total brand revenue for Klarna - the gap to corporate revenue is small.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Klarna: Smarter everyday money
Auto-generated from this app's real revenue ($219.42M/month · $2.63B/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
5/100
Cloneability
$18
Revenue / install
✓ Features to copy
- subscription paywall (~$35.00/mo) - proven monetization
⚡ Improve / fix
- subscription is $35.00/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Klarna: Smarter everyday money charges ~$35.00/mo. Competitive entry: $21.00/mo or annual at $126/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered FinanceSmart : Finance Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Klarna: Smarter everyday money for 30 days - here's what I'd do differently"
- "Why Klarna: Smarter everyday money costs $35.00/mo when ours costs $21.00"
- "The finance app Klarna: Smarter everyday money won't tell you these 3 things"
Monetization
Subscription (~$35.00/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
361.4M installs · 43.2% active · 2.9% pay
In-App Purchases
- Sub Subscription tier $35.00/month
Subscription tiers parsed from store description.
App Details
Pulled from the App Store- Current Version
- 26.18.243
- Released
- Jun 22, 2016
- Last Updated
- May 4, 2026
- File Size
- 282.7 MB
- Required OS
- 16.0
- Content Rating
- 4+
- Category
- Finance
- Price
- Free
- Currency
- USD
- Languages
- Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hungarian, Italian, NB, Polish, Portuguese, Romanian, Slovak, Swedish
- Developer
- Klarna Bank AB
What's new in v26.18.243
The Klarna app puts you in control of your payments, making it easy to manage every purchase in one place. Enjoy flexible payment options that let you shop anywhere-even at stores not partnered with Klarna-and pay in a way that fits your budget. Earn up to 10% cashback on your purchases, view upcoming payments, and stay organized with real-time updates. We've also made some minor updates and fixes.
Fun Numbers - share these
$85
every second
$5.1K
every minute
$304.8K
every hour
$7.31M
every day
- ☕ Buys 1.5M $5 coffees every day
- 👨💻 Pays for 15K senior engineer salaries per year
- 🚗 Earns enough for 63K Tesla Model 3s annually
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
361.4M
estimated from 2,125,910 ratings
Active Users (MAU est.)
156.1M
43.2% of installs · FINANCE category benchmark
Rating
4.86 ★
2.1M reviews
Monetization
Subscription (~$35.00/mo)
Rating Distribution
5★
2.0M
4★
64K
3★
18K
2★
9K
1★
43K
Compare Klarna: Smarter everyday money or explore similar apps
Finance · App Store · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Klarna: Smarter everyday money
How much money does Klarna: Smarter everyday money make on the App Store? ⌄
Klarna: Smarter everyday money has an estimated App Store revenue of $219.42M per month (~$2.63B per year, $7.31M per day) with a likely range of $120.68M to $318.16M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Klarna: Smarter everyday money get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (2.1M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 361.4M total iOS downloads for Klarna: Smarter everyday money - and roughly 156.1M monthly active users on iPhone and iPad.
Is Klarna: Smarter everyday money a top grossing iOS app and what is its App Store rank? ⌄
Klarna: Smarter everyday money is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Klarna: Smarter everyday money compares to other highest-grossing iPhone and iPad apps.
How is Klarna: Smarter everyday money App Store revenue estimated? ⌄
Rev.now estimates Klarna: Smarter everyday money App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Finance category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Klarna: Smarter everyday money offer on iOS? ⌄
Klarna: Smarter everyday money currently shows no in-app purchases or subscription pricing on the public App Store listing. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Klarna: Smarter everyday money App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Klarna: Smarter everyday money side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Klarna: Smarter everyday money? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Klarna: Smarter everyday money. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
