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LastPass Password Manager App Store Revenue Estimate

LastPass US LP · Productivity

Tired of forgetting passwords or resetting them constantly? Meet LastPass, the trusted password manager-used by millions of people and thousands of businesses-to keep passwords and other account info safe, secure, and always within reach. …

App Store ★ 4.4 Free IAP 🎯 Opportunity 48 🔨 Clone 50
REV.NOW
LastPass Password Manager icon
LastPass Password Manager earns about
$148.0K/month
range $81.4K – $214.6K · $1.78M/year
Live data · refreshed every hour
Per Day
$4.9K
$2.7K – $7.2K
Per Week
$34.5K
$19.0K – $50.1K
Per Month
$148.0K
$81.4K – $214.6K
Per Year
$1.78M
$976.9K – $2.58M
Lifetime
$4.44M
$2.44M – $6.44M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for LastPass Password Manager

Auto-generated from this app's real revenue ($148.0K/month · $1.78M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

48/100
Opportunity
Decent target
50/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$1
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$3.00/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

LastPass Password Manager is at $3.00/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Productivity
  • Smart : Productivity Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried LastPass Password Manager for 30 days - here's what I'd do differently"
  • "Why LastPass Password Manager costs $3.00/mo when ours costs $1.80"
  • "The productivity app LastPass Password Manager won't tell you these 3 things"

Monetization

Subscription (~$3.00/mo, security)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
36K
6.3M installs · 9.8% active · 5.8% pay
Profile: Security
In-App Purchases 1
  • Annualest. LastPass Premium $35.99 /year ~$3.00/mo
1 tier scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
6.50.0
Released
Aug 1, 2009
Last Updated
May 5, 2026
File Size
199.9 MB
Required OS
16.0
Content Rating
4+
Category
Productivity
Price
Free
Currency
USD
Languages
Dutch, English, French, German, Italian, Japanese, Portuguese, Spanish
Developer
LastPass US LP

What's new in v6.50.0

You'll have a more reliable experience thanks to various minor bug fixes.

Fun Numbers - share these

$0
every second
$3
every minute
$206
every hour
$4.9K
every day
  • ☕ Buys 987 $5 coffees every day
  • 👨‍💻 Pays for 10 senior engineer salaries per year
  • 🚗 Earns enough for 42 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 88 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
6.3M
estimated from 56,907 ratings
Active Users (MAU est.)
613K
9.8% of installs · security profile benchmark
Rating
4.38 ★
57K reviews
Monetization
Subscription (~$3.00/mo, security)

Rating Distribution

5★
44K
4★
4K
3★
1K
2★
1K
1★
6K

Compare LastPass Password Manager or explore similar apps

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Frequently Asked About LastPass Password Manager

How much money does LastPass Password Manager make on the App Store?
LastPass Password Manager has an estimated App Store revenue of $148.0K per month (~$1.78M per year, $4.9K per day) with a likely range of $81.4K to $214.6K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does LastPass Password Manager get?
Apple does not publish exact App Store download counts. Using public ratings (57K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 6.3M total iOS downloads for LastPass Password Manager - and roughly 613K monthly active users on iPhone and iPad.
Is LastPass Password Manager a top grossing iOS app and what is its App Store rank?
LastPass Password Manager is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how LastPass Password Manager compares to other highest-grossing iPhone and iPad apps.
How is LastPass Password Manager App Store revenue estimated?
Rev.now estimates LastPass Password Manager App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Productivity category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does LastPass Password Manager offer on iOS?
LastPass Password Manager offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare LastPass Password Manager App Store revenue with another iOS app?
Yes. Use the free compare tool to compare LastPass Password Manager side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for LastPass Password Manager?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for LastPass Password Manager. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.