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Loóna: Sleep, reduce anxiety earns about
$265.2K/month
range $145.8K – $384.5K · $3.18M/year
Live data · refreshed every hour
Per Day
$8.8K
$4.9K – $12.8K
Per Week
$61.9K
$34.0K – $89.7K
Per Month
$265.2K
$145.8K – $384.5K
Per Year
$3.18M
$1.75M – $4.61M
Lifetime
$7.96M
$4.38M – $11.54M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Loóna: Sleep, reduce anxiety
Auto-generated from this app's real revenue ($265.2K/month · $3.18M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
63/100
Opportunity
65/100
Cloneability
$3
Revenue / install
✓ Features to copy
- subscription paywall (~$12.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $12.99/mo - undercut by 30-50% to win price-sensitive users
- last updated 16 months ago - ship faster, advertise the freshness
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Loóna: Sleep, reduce anxiety is at $12.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered Health & FitnessSmart : Health & Fitness Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Loóna: Sleep, reduce anxiety for 30 days - here's what I'd do differently"
- "Why Loóna: Sleep, reduce anxiety costs $12.99/mo when ours costs $7.79"
- "The health & fitness app Loóna: Sleep, reduce anxiety won't tell you these 3 things"
Monetization
Subscription (~$12.99/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
2.9M installs · 21.7% active · 2.3% pay
In-App Purchases 6
- Monthly Loóna Plus: 1 Month Membership $12.99 /month
- Annual [Legacy plan] Loóna Yearly $19.99 /year ~$1.67/mo
- Annual Loóna Plus: 1 Year Membership $29.99 /year ~$2.50/mo
- Annual Loóna Plus: 1 Year Membership $39.99 /year ~$3.33/mo
- Annual Loóna Yearly $59.99 /year ~$5.00/mo
- Subscription Loóna Plus Membership2 tiers $19.99 – $99.99 range
6 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 2.56.2
- Released
- Mar 11, 2020
- Last Updated
- Mar 21, 2025
- File Size
- 222.1 MB
- Required OS
- 15.6
- Content Rating
- 4+
- Category
- Health & Fitness
- Price
- Free
- Currency
- USD
- Languages
- English, German, Portuguese, Russian, Spanish
- Developer
- Loona Inc
What's new in v2.56.2
Dear Family,
In this update, our tech mages added a few pinches of stabilisation magic to ensure seamless Loóna performance across all screens and devices.
Happy dreaming!
Team Loóna and corgi
Fun Numbers - share these
$0
every second
$6
every minute
$368
every hour
$8.8K
every day
- ☕ Buys 2K $5 coffees every day
- 👨💻 Pays for 18 senior engineer salaries per year
- 🚗 Earns enough for 76 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 49 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
2.9M
estimated from 26,462 ratings
Active Users (MAU est.)
632K
21.7% of installs · HEALTH_AND_FITNESS category benchmark
Rating
4.56 ★
26K reviews
Monetization
Subscription (~$12.99/mo)
Rating Distribution
5★
21K
4★
2K
3★
851
2★
544
1★
2K
Compare Loóna: Sleep, reduce anxiety or explore similar apps
Health & Fitness · App Store · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Loóna: Sleep, reduce anxiety
How much money does Loóna: Sleep, reduce anxiety make on the App Store? ⌄
Loóna: Sleep, reduce anxiety has an estimated App Store revenue of $265.2K per month (~$3.18M per year, $8.8K per day) with a likely range of $145.8K to $384.5K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Loóna: Sleep, reduce anxiety get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (26K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 2.9M total iOS downloads for Loóna: Sleep, reduce anxiety - and roughly 632K monthly active users on iPhone and iPad.
Is Loóna: Sleep, reduce anxiety a top grossing iOS app and what is its App Store rank? ⌄
Loóna: Sleep, reduce anxiety is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Loóna: Sleep, reduce anxiety compares to other highest-grossing iPhone and iPad apps.
How is Loóna: Sleep, reduce anxiety App Store revenue estimated? ⌄
Rev.now estimates Loóna: Sleep, reduce anxiety App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Loóna: Sleep, reduce anxiety offer on iOS? ⌄
Loóna: Sleep, reduce anxiety offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Loóna: Sleep, reduce anxiety App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Loóna: Sleep, reduce anxiety side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Loóna: Sleep, reduce anxiety? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Loóna: Sleep, reduce anxiety. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
