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Malwarebytes - Mobile Security App Store Revenue Estimate

Malwarebytes · Utilities

Stay safe online with Malwarebytes, your powerful antivirus and mobile security for Apple devices. Get comprehensive protection against online threats, secure your privacy with VPN, filter scam texts, and safeguard your identity. Start yo…

App Store ★ 4.5 Free IAP 🎯 Opportunity 59 🔨 Clone 75
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Malwarebytes - Mobile Security icon
Malwarebytes - Mobile Security earns about
$1.02M/month
range $560.0K – $1.48M · $12.22M/year
Live data · refreshed every hour
Per Day
$33.9K
$18.7K – $49.2K
Per Week
$237.6K
$130.7K – $344.5K
Per Month
$1.02M
$560.0K – $1.48M
Per Year
$12.22M
$6.72M – $17.72M
Lifetime
$30.55M
$16.80M – $44.29M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Malwarebytes - Mobile Security

Auto-generated from this app's real revenue ($1.02M/month · $12.22M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

59/100
Opportunity
Decent target
75/100
Cloneability
Easy (1-2 weeks for an MVP)
$3
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$11.67/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $11.67/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Malwarebytes - Mobile Security is at $11.67/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Utilities
  • Smart : Utilities Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Malwarebytes - Mobile Security for 30 days - here's what I'd do differently"
  • "Why Malwarebytes - Mobile Security costs $11.67/mo when ours costs $7.00"
  • "The utilities app Malwarebytes - Mobile Security won't tell you these 3 things"

Monetization

Subscription (~$11.67/mo, security)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
63K
10.9M installs · 9.9% active · 5.8% pay
Profile: Security
In-App Purchases 3
  • Annualest. Plus $44.99 /year ~$3.75/mo
  • Annualest. Advanced $139.99 /year ~$11.67/mo
  • Subscription Standard2 tiers $2.49 – $19.99 range
3 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
5.24.1
Released
Aug 6, 2018
Last Updated
May 7, 2026
File Size
106.6 MB
Required OS
17.0
Content Rating
4+
Category
Utilities
Price
Free
Currency
USD
Languages
Dutch, English, French, German, Italian, Polish, Portuguese, Russian, Spanish
Developer
Malwarebytes

What's new in v5.24.1

Safer Wi-Fi, wherever you go! Jumping on public Wi-Fi? We’ll gently warn you if a network looks risky, right in Wi-Fi Settings and with a quick heads-up notification.

Fun Numbers - share these

$0
every second
$24
every minute
$1.4K
every hour
$33.9K
every day
  • ☕ Buys 7K $5 coffees every day
  • 👨‍💻 Pays for 68 senior engineer salaries per year
  • 🚗 Earns enough for 291 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 13 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
10.9M
estimated from 99,503 ratings
Active Users (MAU est.)
1.1M
9.9% of installs · security profile benchmark
Rating
4.54 ★
100K reviews
Monetization
Subscription (~$11.67/mo, security)

Rating Distribution

5★
77K
4★
11K
3★
4K
2★
2K
1★
5K

Compare Malwarebytes - Mobile Security or explore similar apps

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Frequently Asked About Malwarebytes - Mobile Security

How much money does Malwarebytes - Mobile Security make on the App Store?
Malwarebytes - Mobile Security has an estimated App Store revenue of $1.02M per month (~$12.22M per year, $33.9K per day) with a likely range of $560.0K to $1.48M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Malwarebytes - Mobile Security get?
Apple does not publish exact App Store download counts. Using public ratings (100K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 10.9M total iOS downloads for Malwarebytes - Mobile Security - and roughly 1.1M monthly active users on iPhone and iPad.
Is Malwarebytes - Mobile Security a top grossing iOS app and what is its App Store rank?
Malwarebytes - Mobile Security is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Malwarebytes - Mobile Security compares to other highest-grossing iPhone and iPad apps.
How is Malwarebytes - Mobile Security App Store revenue estimated?
Rev.now estimates Malwarebytes - Mobile Security App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Utilities category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Malwarebytes - Mobile Security offer on iOS?
Malwarebytes - Mobile Security offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Malwarebytes - Mobile Security App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Malwarebytes - Mobile Security side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Malwarebytes - Mobile Security?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Malwarebytes - Mobile Security. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.