Scopely (Savvy Games) - full brand revenue
Scopely (Savvy Games) earns about $2.0B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
A specific clone-and-improve plan for MARVEL Strike Force: Squad RPG
Auto-generated from this app's real revenue ($1.63M/month · $19.52M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
✓ Features to copy
- subscription paywall (~$19.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $19.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
MARVEL Strike Force: Squad RPG charges ~$19.99/mo. Competitive entry: $11.99/mo or annual at $72/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered GamesSmart : Games Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried MARVEL Strike Force: Squad RPG for 30 days - here's what I'd do differently"
- "Why MARVEL Strike Force: Squad RPG costs $19.99/mo when ours costs $11.99"
- "The games app MARVEL Strike Force: Squad RPG won't tell you these 3 things"
Monetization
Free game · IAP-driven (7 packs + 3 sub, ~$0.30/MAU)- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
- Monthlyest. Case of Power Cores $19.99 /month
- Weeklyest. Offer XI $4.99 /week ~$21.68/mo
- Weeklyest. Cluster of Power Cores $4.99 /week ~$21.68/mo
- One-timeest. Small Offer XI $0.99 one-time
- One-timeest. Small Offer XX $0.99 one-time
- One-timeest. Power Cores $1.99 one-time
- One-timeest. Small Package XV $2.99 one-time
- One-time Bundle of Power Cores $9.99 one-time
App Details
Pulled from the App Store- Current Version
- 10.1.0
- Released
- Mar 28, 2018
- Last Updated
- Apr 29, 2026
- File Size
- 429.0 MB
- Required OS
- 13.0
- Content Rating
- 12+
- Category
- Games
- Price
- Free
- Currency
- USD
- Languages
- English, French, German, Indonesian, Italian, Japanese, Korean, NB, Portuguese, Russian, Chinese, Spanish, Swedish, Thai, Chinese, Turkish
- Developer
- Scopely, Inc.
What's new in v10.1.0
Bugs
• After updating a character's Red Stars, their Red Stars were not updating on the War Defense screen.
• Dr. Strange (Heartless) was disappearing during battle
• Jeff the Landshark's Speed Bar was overlapping with his character model
• She-Hulk's "S.T.R.I.K.E. Anniversary" Costume was extending off the character screen.
• Character Token Upgrade Offers weren't appearing when tapping "Find" on the character screen.
• The Daily Objective "Claim All" button appeared when there was nothing to claim.
• For some languages, the Claim All button's text extended off of the button.
• Gwenpool's "S.T.R.I.K.E. Anniversary" Costume had a floating gun.
• An incorrect icon appeared for locked Missions
• Text fix: Ms. Marvel's Passive Ability, "Fangirl," was clarified to properly state the expected action. The combat behavior was correct and remains unchanged.
• Deadpool's Ultimate Ability, "Hack 'n' Slash" was applying multiple Bleeds to adjacent targets, instead of only one.
• Empowered Thanos failed to prevent Red Hulk from gaining Charged in Alliance War.
Fun Numbers - share these
- ☕ Buys 11K $5 coffees every day
- 👨💻 Pays for 108 senior engineer salaries per year
- 🚗 Earns enough for 465 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 8 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Rating Distribution
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