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Meitu AI Photo & Video Editor icon

Meitu AI Photo & Video Editor App Store Revenue Estimate

Xiamen Meitu Technology Co., Ltd. · Photo & Video

Meitu is the ultimate all-in-one AI editor for mobile. From professional AI retouching to viral digicam filters and Y2K aesthetic styles, Meitu gives you every tool to create stunning content for TikTok, Instagram Reels, and beyond. THE FL…

App Store ★ 4.8 Free IAP 🎯 Opportunity 52 🔨 Clone 65
REV.NOW
Meitu AI Photo & Video Editor icon
Meitu AI Photo & Video Editor earns about
$1.07M/month
range $587.3K – $1.55M · $12.81M/year
Live data · refreshed every hour
Per Day
$35.6K
$19.6K – $51.6K
Per Week
$249.2K
$137.0K – $361.3K
Per Month
$1.07M
$587.3K – $1.55M
Per Year
$12.81M
$7.05M – $18.58M
Lifetime
$32.04M
$17.62M – $46.45M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Meitu AI Photo & Video Editor

Auto-generated from this app's real revenue ($1.07M/month · $12.81M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

52/100
Opportunity
Decent target
65/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$4
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$11.99/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $11.99/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Meitu AI Photo & Video Editor is at $11.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Photo & Video
  • Smart : Photo & Video Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Meitu AI Photo & Video Editor for 30 days - here's what I'd do differently"
  • "Why Meitu AI Photo & Video Editor costs $11.99/mo when ours costs $7.19"
  • "The photo & video app Meitu AI Photo & Video Editor won't tell you these 3 things"

Monetization

Subscription (~$11.99/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
64K
8.7M installs · 31.8% active · 2.3% pay
In-App Purchases 8
  • Monthly Monthly Auto-renew VIP $11.99 /month
  • Monthly Monthly Auto-renew VIP $12.99 /month
  • Monthly Monthly Auto-renew Meitu VIP+ $13.99 /month
  • Weekly Weekly Auto-renew VIP $8.99 /week ~$39.06/mo
  • Annual Yearly Auto-renew VIP $41.99 /year ~$3.50/mo
  • Annual Yearly Auto-renew VIP $47.99 /year ~$4.00/mo
  • Annual Yearly Auto-renew VIP $53.99 /year ~$4.50/mo
  • Annual Yearly Auto-renew VIP $59.99 /year ~$5.00/mo
8 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
12.12.0
Released
Feb 15, 2011
Last Updated
Jun 20, 2026
File Size
754.9 MB
Required OS
13.0
Content Rating
12+
Category
Photo & Video
Price
Free
Currency
USD
Languages
English, French, German, Indonesian, Italian, Japanese, Korean, Portuguese, Russian, Chinese, Spanish, Thai, BO, Chinese, Turkish, Vietnamese
Developer
Xiamen Meitu Technology Co., Ltd.

What's new in v12.12.0

【Video Retouch】Slim and reshape any area in videos with precise manual adjustments~
【Video Retouch】New Dehaze tool removes dullness and haze for clearer, brighter look!
【Beautify】 One-tap body reshape with 5 styles: Natural, Athletic, Muscular, Supermodel, and Slim!
【Edit】Upgraded Smart Selection for AI Replace & AI Remove makes editing faster and more precise~

Fun Numbers - share these

$0
every second
$25
every minute
$1.5K
every hour
$35.6K
every day
  • ☕ Buys 7K $5 coffees every day
  • 👨‍💻 Pays for 71 senior engineer salaries per year
  • 🚗 Earns enough for 305 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 12 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JulAugSepOctNovDecJanFebMarAprMayJun
Estimated Installs
8.7M
estimated from 78,850 ratings
Active Users (MAU est.)
2.8M
31.8% of installs · PHOTO_AND_VIDEO category benchmark
Rating
4.79 ★
79K reviews
Monetization
Subscription (~$11.99/mo)

Rating Distribution

5★
70K
4★
5K
3★
2K
2★
654
1★
2K

Compare Meitu AI Photo & Video Editor or explore similar apps

Photo & Video · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Meitu AI Photo & Video Editor

How much money does Meitu AI Photo & Video Editor make on the App Store?
Meitu AI Photo & Video Editor has an estimated App Store revenue of $1.07M per month (~$12.81M per year, $35.6K per day) with a likely range of $587.3K to $1.55M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Meitu AI Photo & Video Editor get?
Apple does not publish exact App Store download counts. Using public ratings (79K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 8.7M total iOS downloads for Meitu AI Photo & Video Editor - and roughly 2.8M monthly active users on iPhone and iPad.
Is Meitu AI Photo & Video Editor a top grossing iOS app and what is its App Store rank?
Meitu AI Photo & Video Editor is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Meitu AI Photo & Video Editor compares to other highest-grossing iPhone and iPad apps.
How is Meitu AI Photo & Video Editor App Store revenue estimated?
Rev.now estimates Meitu AI Photo & Video Editor App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Photo & Video category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Meitu AI Photo & Video Editor offer on iOS?
Meitu AI Photo & Video Editor offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Meitu AI Photo & Video Editor App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Meitu AI Photo & Video Editor side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Meitu AI Photo & Video Editor?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Meitu AI Photo & Video Editor. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.