
A specific clone-and-improve plan for Merlin Bird ID by Cornell Lab
Auto-generated from this app's real revenue ($0/month · $0/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
✓ Features to copy
- the proven core flow that drove these download numbers
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature
- onboarding flow
- IAP unlock or one-time purchase
- settings + share
💰 Pricing recommendation
Merlin Bird ID by Cornell Lab is free with ads. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.
🔡 App Store title ideas
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📺 TikTok / ad hook angles
- "I tried Merlin Bird ID by Cornell Lab for 30 days - here's what I'd do differently"
- "Why Merlin Bird ID by Cornell Lab costs $9.99/mo when ours costs $5.99"
- "The reference app Merlin Bird ID by Cornell Lab won't tell you these 3 things"
Monetization
No App Store revenue (monetizes off-store)- Ads / branded ~100%
App Details
Pulled from the App Store- Current Version
- 3.9
- Released
- Dec 11, 2013
- Last Updated
- May 23, 2026
- File Size
- 354.4 MB
- Required OS
- 18.0
- Content Rating
- 4+
- Category
- Reference
- Price
- Free
- Currency
- USD
- Languages
- AF, Arabic, Danish, Dutch, English, French, German, Hebrew, Indonesian, Italian, Japanese, KK, Korean, KY, ML, MR, MN, NB, FA, Polish, Portuguese, Russian, Chinese, Spanish, Swedish, Thai, Chinese, Turkish, Ukrainian, CY
- Developer
- Cornell University
What's new in v3.9
What’s new in 3.9:
Observation Deck: Your Merlin home screen now features a swipeable daily feed showcasing Bird of the Day, stunning featured photos, and bite-sized bird tips! Each contains a full-screen view for photos and videos, plus a "Learn more" button to dive deeper into species accounts or related content.
Habitat Photos: Discover where birds live with our new carousel of habitat photos curated for a subset of species, making it easier than ever to find the birds near you or further afield!
New language support for Kyrgyz and Welsh.
Improvements and new species added to Photo ID.
Bug fixes and improvements.
Fun Numbers - share these
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Rating Distribution
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