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Microsoft 365 Copilot icon

Microsoft 365 Copilot App Store Revenue Estimate

Microsoft Corporation · Productivity

The Microsoft 365 Copilot app is your AI-first productivity app for work. It provides one place for you to chat with your AI assistant1, create content, manage projects and quickly find files on the go - helping you get more done, without d…

App Store ★ 4.7 Free IAP 🎯 Opportunity 55 🔨 Clone 15
REV.NOW
Microsoft 365 Copilot icon
Microsoft 365 Copilot earns about
$17.09M/month
range $9.40M – $24.78M · $205.04M/year
Live data · refreshed every hour
Per Day
$569.6K
$313.3K – $825.9K
Per Week
$3.99M
$2.19M – $5.78M
Per Month
$17.09M
$9.40M – $24.78M
Per Year
$205.04M
$112.77M – $297.31M
Lifetime
$512.61M
$281.93M – $743.28M
Brand revenue ✓ Verified filing

Microsoft - full brand revenue

Annual brand revenue (2024)
$245B/year
Software · SEC 10-K FY2024
App Store / Play Store share
1%
≈ $205M/year of in-app revenue
Off-store revenue (everything else)
$245B/year
99% of total brand revenue

Microsoft earns about $245B/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
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A specific clone-and-improve plan for Microsoft 365 Copilot

Auto-generated from this app's real revenue ($17.09M/month · $205.04M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

55/100
Opportunity
Decent target
15/100
Cloneability
Very hard (network effects, regulatory, or content-licensing moats);
$7
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$6.99/mo) - proven monetization
  • in-app purchase tier ladder for upsells
  • AI/LLM as the core feature loop (use OpenAI/Anthropic API)

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • LLM API integration
  • prompt template store
  • usage tracking
  • paywall after N free requests
  • history view

💰 Pricing recommendation

Microsoft 365 Copilot is at $6.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Productivity
  • Smart : Productivity Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Microsoft 365 Copilot for 30 days - here's what I'd do differently"
  • "Why Microsoft 365 Copilot costs $6.99/mo when ours costs $4.19"
  • "The productivity app Microsoft 365 Copilot won't tell you these 3 things"

Monetization

Subscription (~$6.99/mo, ai)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
1.8M
69.2M installs · 62.4% active · 4.1% pay
Profile: AI / chatbot
In-App Purchases 5
  • Monthlyest. Microsoft 365 Family $12.99 /month
  • Monthly Microsoft 365 Premium Monthly $19.99 /month
  • Monthlyest. Microsoft Copilot Pro $20.00 /month
  • Subscription Microsoft 365 Personal2 tiers $6.99 – $9.99 range
  • One-timeest. Microsoft 365 Basic $1.99 one-time
5 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
2.109.4
Released
Jun 14, 2013
Last Updated
May 4, 2026
File Size
370.7 MB
Required OS
18.0
Content Rating
12+
Category
Productivity
Price
Free
Currency
USD
Languages
Arabic, Catalan, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, NB, Polish, Portuguese, Romanian, Russian, Chinese, Slovak, Spanish, Swedish, Thai, Chinese
Developer
Microsoft Corporation

What's new in v2.109.4

• General quality and performance enhancements.

Fun Numbers - share these

$7
every second
$396
every minute
$23.7K
every hour
$569.6K
every day
  • ☕ Buys 114K $5 coffees every day
  • 👨‍💻 Pays for 1K senior engineer salaries per year
  • 🚗 Earns enough for 5K Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 1 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
69.2M
estimated from 1,259,017 ratings
Active Users (MAU est.)
43.2M
62.4% of installs · ai profile benchmark
Rating
4.71 ★
1.3M reviews
Monetization
Subscription (~$6.99/mo, ai)

Rating Distribution

5★
1.1M
4★
82K
3★
29K
2★
12K
1★
46K

Compare Microsoft 365 Copilot or explore similar apps

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Frequently Asked About Microsoft 365 Copilot

How much money does Microsoft 365 Copilot make on the App Store?
Microsoft 365 Copilot has an estimated App Store revenue of $17.09M per month (~$205.04M per year, $569.6K per day) with a likely range of $9.40M to $24.78M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Microsoft 365 Copilot get?
Apple does not publish exact App Store download counts. Using public ratings (1.3M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 69.2M total iOS downloads for Microsoft 365 Copilot - and roughly 43.2M monthly active users on iPhone and iPad.
Is Microsoft 365 Copilot a top grossing iOS app and what is its App Store rank?
Microsoft 365 Copilot is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Microsoft 365 Copilot compares to other highest-grossing iPhone and iPad apps.
How is Microsoft 365 Copilot App Store revenue estimated?
Rev.now estimates Microsoft 365 Copilot App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Productivity category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Microsoft 365 Copilot offer on iOS?
Microsoft 365 Copilot offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Microsoft 365 Copilot App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Microsoft 365 Copilot side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Microsoft 365 Copilot?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Microsoft 365 Copilot. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.