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Microsoft Defender: Security earns about
$56.5K/month
range $31.1K – $81.9K · $678.0K/year
Live data · refreshed every hour
Per Day
$1.9K
$1.0K – $2.7K
Per Week
$13.2K
$7.3K – $19.1K
Per Month
$56.5K
$31.1K – $81.9K
Per Year
$678.0K
$372.9K – $983.1K
Lifetime
$1.69M
$932.2K – $2.46M
Brand revenue
✓ Verified filing
Microsoft - full brand revenue
Annual brand revenue (2024)
$245B/year
App Store / Play Store share
1%
≈ $678K/year of in-app revenue
Off-store revenue (everything else)
$245B/year
99% of total brand revenue
Microsoft earns about $245B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Microsoft Defender: Security
Auto-generated from this app's real revenue ($56.5K/month · $678.0K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
36/100
Opportunity
10/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$6.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Microsoft Defender: Security is at $6.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered BusinessSmart : Business Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Microsoft Defender: Security for 30 days - here's what I'd do differently"
- "Why Microsoft Defender: Security costs $6.99/mo when ours costs $4.19"
- "The business app Microsoft Defender: Security won't tell you these 3 things"
Monetization
Subscription (~$6.99/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
2.1M installs · 11.8% active · 2.3% pay
In-App Purchases 2
- Monthlyest. Microsoft 365 Family $12.99 /month
- Subscription Microsoft 365 Personal2 tiers $6.99 – $9.99 range
2 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 1.1.76270101
- Released
- Nov 29, 2020
- Last Updated
- May 5, 2026
- File Size
- 145.9 MB
- Required OS
- 17.0
- Content Rating
- 4+
- Category
- Business
- Price
- Free
- Currency
- USD
- Languages
- Arabic, Catalan, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, NB, Polish, Portuguese, Romanian, Russian, Chinese, Slovak, Spanish, Swedish, Thai, Chinese
- Developer
- Microsoft Corporation
What's new in v1.1.76270101
Bug fixes and improvements
Fun Numbers - share these
$0
every second
$1
every minute
$78
every hour
$1.9K
every day
- ☕ Buys 377 $5 coffees every day
- 👨💻 Pays for 4 senior engineer salaries per year
- 🚗 Earns enough for 16 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 229 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
2.1M
estimated from 19,277 ratings
Active Users (MAU est.)
250K
11.8% of installs · default benchmark
Rating
4.68 ★
19K reviews
Monetization
Subscription (~$6.99/mo)
Rating Distribution
5★
16K
4★
2K
3★
554
2★
155
1★
649
Compare Microsoft Defender: Security or explore similar apps
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Frequently Asked About Microsoft Defender: Security
How much money does Microsoft Defender: Security make on the App Store? ⌄
Microsoft Defender: Security has an estimated App Store revenue of $56.5K per month (~$678.0K per year, $1.9K per day) with a likely range of $31.1K to $81.9K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Microsoft Defender: Security get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (19K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 2.1M total iOS downloads for Microsoft Defender: Security - and roughly 250K monthly active users on iPhone and iPad.
Is Microsoft Defender: Security a top grossing iOS app and what is its App Store rank? ⌄
Microsoft Defender: Security is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Microsoft Defender: Security compares to other highest-grossing iPhone and iPad apps.
How is Microsoft Defender: Security App Store revenue estimated? ⌄
Rev.now estimates Microsoft Defender: Security App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Business category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Microsoft Defender: Security offer on iOS? ⌄
Microsoft Defender: Security offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Microsoft Defender: Security App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Microsoft Defender: Security side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Microsoft Defender: Security? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Microsoft Defender: Security. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
