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REV.NOW
Microsoft Outlook earns about
$77.82M/month
range $42.80M – $112.84M · $933.87M/year
Live data · refreshed every hour
Per Day
$2.59M
$1.43M – $3.76M
Per Week
$18.16M
$9.99M – $26.33M
Per Month
$77.82M
$42.80M – $112.84M
Per Year
$933.87M
$513.63M – $1.35B
Lifetime
$2.33B
$1.28B – $3.39B
Brand revenue
✓ Verified filing
Microsoft - full brand revenue
Annual brand revenue (2024)
$245B/year
App Store / Play Store share
1%
≈ $934M/year of in-app revenue
Off-store revenue (everything else)
$244B/year
99% of total brand revenue
Microsoft earns about $245B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Microsoft Outlook
Auto-generated from this app's real revenue ($77.82M/month · $933.87M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
35/100
Cloneability
$3
Revenue / install
✓ Features to copy
- subscription paywall (~$9.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $9.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Microsoft Outlook is at $9.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered ProductivitySmart : Productivity Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Microsoft Outlook for 30 days - here's what I'd do differently"
- "Why Microsoft Outlook costs $9.99/mo when ours costs $5.99"
- "The productivity app Microsoft Outlook won't tell you these 3 things"
Monetization
Subscription (~$9.99/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
799.2M installs · 30.2% active · 2.3% pay
In-App Purchases 4
- Monthlyest. Microsoft 365 Personal $9.99 /month
- Monthlyest. Microsoft 365 Family $12.99 /month
- Monthlyest. Microsoft Copilot Pro $20.00 /month
- One-timeest. Microsoft 365 Basic $1.99 one-time
4 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 5.2617.1
- Released
- Jan 29, 2015
- Last Updated
- May 6, 2026
- File Size
- 450.3 MB
- Required OS
- 18.0
- Content Rating
- 4+
- Category
- Productivity
- Price
- Free
- Currency
- USD
- Languages
- SQ, AM, Arabic, Bulgarian, Catalan, Croatian, Czech, Danish, Dutch, English, ET, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, IS, Indonesian, GA, Italian, Japanese, KK, Korean, LV, LT, Malay, ML, NB
- Developer
- Microsoft Corporation
What's new in v5.2617.1
This update includes performance improvements and bug fixes to make Outlook better for you.
Feel free to send us any comments or questions by going to Settings > Help & Feedback - we’d love to hear from you.
Fun Numbers - share these
$30
every second
$1.8K
every minute
$108.1K
every hour
$2.59M
every day
- ☕ Buys 519K $5 coffees every day
- 👨💻 Pays for 5K senior engineer salaries per year
- 🚗 Earns enough for 22K Tesla Model 3s annually
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
799.2M
estimated from 8,880,451 ratings
Active Users (MAU est.)
241.4M
30.2% of installs · PRODUCTIVITY category benchmark
Rating
4.80 ★
8.9M reviews
Monetization
Subscription (~$9.99/mo)
Rating Distribution
5★
7.5M
4★
1.1M
3★
222K
2★
29K
1★
45K
Compare Microsoft Outlook or explore similar apps
Productivity · App Store · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Microsoft Outlook
How much money does Microsoft Outlook make on the App Store? ⌄
Microsoft Outlook has an estimated App Store revenue of $77.82M per month (~$933.87M per year, $2.59M per day) with a likely range of $42.80M to $112.84M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Microsoft Outlook get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (8.9M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 799.2M total iOS downloads for Microsoft Outlook - and roughly 241.4M monthly active users on iPhone and iPad.
Is Microsoft Outlook a top grossing iOS app and what is its App Store rank? ⌄
Microsoft Outlook is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Microsoft Outlook compares to other highest-grossing iPhone and iPad apps.
How is Microsoft Outlook App Store revenue estimated? ⌄
Rev.now estimates Microsoft Outlook App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Productivity category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Microsoft Outlook offer on iOS? ⌄
Microsoft Outlook offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Microsoft Outlook App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Microsoft Outlook side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Microsoft Outlook? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Microsoft Outlook. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
