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REV.NOW
Nanit earns about
$143.5K/month
range $78.9K – $208.0K · $1.72M/year
Live data · refreshed every hour
Per Day
$4.8K
$2.6K – $6.9K
Per Week
$33.5K
$18.4K – $48.5K
Per Month
$143.5K
$78.9K – $208.0K
Per Year
$1.72M
$946.8K – $2.50M
Lifetime
$4.30M
$2.37M – $6.24M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Nanit
Auto-generated from this app's real revenue ($143.5K/month · $1.72M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
44/100
Opportunity
65/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$10.00/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $10.00/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Nanit is at $10.00/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered LifestyleSmart : Lifestyle Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Nanit for 30 days - here's what I'd do differently"
- "Why Nanit costs $10.00/mo when ours costs $6.00"
- "The lifestyle app Nanit won't tell you these 3 things"
Monetization
Subscription (~$10.00/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
3.8M installs · 11.8% active · 2.3% pay
In-App Purchases 3
- Annualest. Memories Plan 850039438059 $119.99 /year ~$10.00/mo
- Annualest. Insights Premium 850039438059 $119.99 /year ~$10.00/mo
- Annualest. Milestones Plan 850039438073 $299.99 /year ~$25.00/mo
3 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 3.71.0
- Released
- Nov 19, 2016
- Last Updated
- May 5, 2026
- File Size
- 681.9 MB
- Required OS
- 17.0
- Content Rating
- 4+
- Category
- Lifestyle
- Price
- Free
- Currency
- USD
- Languages
- English, French, German, Spanish
- Developer
- Udisense inc.
What's new in v3.71.0
We're constantly looking at ways to make your baby's sleeping experience better.
What's new in this version:
• Bug fixes.
• Improved stability.
Questions/feedback? Nanit's support team is here to help - help@nanit.com.
Fun Numbers - share these
$0
every second
$3
every minute
$199
every hour
$4.8K
every day
- ☕ Buys 956 $5 coffees every day
- 👨💻 Pays for 10 senior engineer salaries per year
- 🚗 Earns enough for 41 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 90 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
3.8M
estimated from 34,225 ratings
Active Users (MAU est.)
444K
11.8% of installs · default benchmark
Rating
4.67 ★
34K reviews
Monetization
Subscription (~$10.00/mo)
Rating Distribution
5★
29K
4★
3K
3★
590
2★
535
1★
1K
Compare Nanit or explore similar apps
Lifestyle · App Store · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Nanit
How much money does Nanit make on the App Store? ⌄
Nanit has an estimated App Store revenue of $143.5K per month (~$1.72M per year, $4.8K per day) with a likely range of $78.9K to $208.0K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Nanit get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (34K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 3.8M total iOS downloads for Nanit - and roughly 444K monthly active users on iPhone and iPad.
Is Nanit a top grossing iOS app and what is its App Store rank? ⌄
Nanit is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Nanit compares to other highest-grossing iPhone and iPad apps.
How is Nanit App Store revenue estimated? ⌄
Rev.now estimates Nanit App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Lifestyle category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Nanit offer on iOS? ⌄
Nanit offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Nanit App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Nanit side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Nanit? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Nanit. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
