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Napper: Baby Sleep Tracker icon

Napper: Baby Sleep Tracker App Store Revenue Estimate

Napper AB · Health & Fitness

Napper is the game-changing, award-winning app that uses data, science, and a little bit of algorithmic magic to predict your baby’s naps and bedtime - with almost uncanny accuracy. Originally built by a dad on parental leave (still with u…

App Store ★ 4.9 Free IAP 🎯 Opportunity 22 🔨 Clone 75
REV.NOW
Napper: Baby Sleep Tracker icon
Napper: Baby Sleep Tracker earns about
$23.2K/month
range $12.8K – $33.7K · $278.9K/year
Live data · refreshed every hour
Per Day
$775
$426 – $1.1K
Per Week
$5.4K
$3.0K – $7.9K
Per Month
$23.2K
$12.8K – $33.7K
Per Year
$278.9K
$153.4K – $404.4K
Lifetime
$697.3K
$383.5K – $1.01M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Napper: Baby Sleep Tracker

Auto-generated from this app's real revenue ($23.2K/month · $278.9K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

22/100
Opportunity
Marginal - only if you have a real angle
75/100
Cloneability
Easy (1-2 weeks for an MVP)
$2
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$8.99/mo) - proven monetization
  • in-app purchase tier ladder for upsells
  • zero-friction onboarding (open app → tap → result)

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Napper: Baby Sleep Tracker is at $8.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Health & Fitness
  • Smart : Health & Fitness Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Napper: Baby Sleep Tracker for 30 days - here's what I'd do differently"
  • "Why Napper: Baby Sleep Tracker costs $8.99/mo when ours costs $5.39"
  • "The health & fitness app Napper: Baby Sleep Tracker won't tell you these 3 things"

Monetization

Subscription (~$8.99/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
2K
306K installs · 26.1% active · 2.3% pay
In-App Purchases 2
  • Subscription Unlimited: Baby-Sleep Expert +6 tiers $8.99 – $69.99 range
  • Subscription Unlimited: Night Slumber +3 tiers $9.99 – $119.99 range
2 tiers scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
6.49.0
Released
Dec 22, 2019
Last Updated
May 6, 2026
File Size
81.6 MB
Required OS
16.0
Content Rating
4+
Category
Health & Fitness
Price
Free
Currency
USD
Languages
Danish, Dutch, English, Finnish, French, German, Italian, Japanese, NB, Polish, Portuguese, Spanish, Swedish
Developer
Napper AB

What's new in v6.49.0

Dear tired but amazing parents,
We know how precious every moment of peace is when you're caring for a little one. That's why we've spent time this update making sure Napper works as smoothly as possible for you.
We've ironed out some wrinkles and given everything a little tune-up so the app feels more reliable and responsive when you need it most. No big fanfare, just the kind of steady improvements that help your day flow a little easier.
Think of it as us tidying up in the background while you focus on what matters most - your baby.
Thank you for trusting us to be part of your parenting journey.
Sleep well (whenever you can!),
The Napper team

Fun Numbers - share these

$0
every second
$1
every minute
$32
every hour
$775
every day
  • ☕ Buys 155 $5 coffees every day
  • 👨‍💻 Pays for 2 senior engineer salaries per year
  • 🚗 Earns enough for 7 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 558 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
306K
estimated from 3,828 ratings
Active Users (MAU est.)
80K
26.1% of installs · HEALTH_AND_FITNESS category benchmark
Rating
4.89 ★
4K reviews
Monetization
Subscription (~$8.99/mo)

Rating Distribution

5★
4K
4★
90
3★
31
2★
33
1★
47

Compare Napper: Baby Sleep Tracker or explore similar apps

Health & Fitness · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Napper: Baby Sleep Tracker

How much money does Napper: Baby Sleep Tracker make on the App Store?
Napper: Baby Sleep Tracker has an estimated App Store revenue of $23.2K per month (~$278.9K per year, $775 per day) with a likely range of $12.8K to $33.7K. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Napper: Baby Sleep Tracker get?
Apple does not publish exact App Store download counts. Using public ratings (4K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 306K total iOS downloads for Napper: Baby Sleep Tracker - and roughly 80K monthly active users on iPhone and iPad.
Is Napper: Baby Sleep Tracker a top grossing iOS app and what is its App Store rank?
Napper: Baby Sleep Tracker is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Napper: Baby Sleep Tracker compares to other highest-grossing iPhone and iPad apps.
How is Napper: Baby Sleep Tracker App Store revenue estimated?
Rev.now estimates Napper: Baby Sleep Tracker App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Napper: Baby Sleep Tracker offer on iOS?
Napper: Baby Sleep Tracker offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Napper: Baby Sleep Tracker App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Napper: Baby Sleep Tracker side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Napper: Baby Sleep Tracker?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Napper: Baby Sleep Tracker. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.