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Nest Payroll icon

Nest Payroll App Store Revenue Estimate

Felicity Inc · Finance

Do you pay your nanny/nanny share, caregiver, aide, housekeeper or babysitter (or any household employee) over $2,700/year? If so, Nest Payroll was made for you. Nest Payroll simplifies a complex tax and payroll process into the easiest a…

App Store ★ 4.7 Free IAP 🔨 Clone 50
REV.NOW
Nest Payroll icon
Nest Payroll earns about
$275/month
range $151 – $399 · $3.3K/year
Live data · refreshed every hour
Per Day
$9
$5 – $13
Per Week
$64
$35 – $93
Per Month
$275
$151 – $399
Per Year
$3.3K
$1.8K – $4.8K
Lifetime
$8.3K
$4.5K – $12.0K
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Nest Payroll

Auto-generated from this app's real revenue ($275/month · $3.3K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

0/100
Opportunity
Marginal - only if you have a real angle
50/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$1
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$3.50/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • last updated 12 months ago - ship faster, advertise the freshness

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Nest Payroll is at $3.50/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Finance
  • Smart : Finance Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Nest Payroll for 30 days - here's what I'd do differently"
  • "Why Nest Payroll costs $3.50/mo when ours costs $2.10"
  • "The finance app Nest Payroll won't tell you these 3 things"

Monetization

Subscription (~$3.50/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
57
6K installs · 42.7% active · 2.3% pay
In-App Purchases 1
  • Annualest. Nest Payroll $42.00 /year ~$3.50/mo
1 tier scraped live from the App Store.

App Details

Pulled from the App Store
Current Version
1.44
Released
Aug 3, 2019
Last Updated
May 27, 2025
File Size
32.5 MB
Required OS
16.0
Content Rating
4+
Category
Finance
Price
Free
Currency
USD
Languages
English
Developer
Felicity Inc

What's new in v1.44

performance and bug fixes.

Fun Numbers - share these

$0
every second
$0
every minute
$0
every hour
$9
every day
  • ☕ Buys 2 $5 coffees every day
  • ⏱️ Earns the price of a coffee in 47,069 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
6K
estimated from 114 ratings
Active Users (MAU est.)
2K
42.7% of installs · FINANCE category benchmark
Rating
4.68 ★
114 reviews
Monetization
Subscription (~$3.50/mo)

Rating Distribution

5★
104
4★
1
3★
0
2★
1
1★
8

Compare Nest Payroll or explore similar apps

Finance · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Nest Payroll

How much money does Nest Payroll make on the App Store?
Nest Payroll has an estimated App Store revenue of $275 per month (~$3.3K per year, $9 per day) with a likely range of $151 to $399. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Nest Payroll get?
Apple does not publish exact App Store download counts. Using public ratings (114 reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 6K total iOS downloads for Nest Payroll - and roughly 2K monthly active users on iPhone and iPad.
Is Nest Payroll a top grossing iOS app and what is its App Store rank?
Nest Payroll is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Nest Payroll compares to other highest-grossing iPhone and iPad apps.
How is Nest Payroll App Store revenue estimated?
Rev.now estimates Nest Payroll App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Finance category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Nest Payroll offer on iOS?
Nest Payroll offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Nest Payroll App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Nest Payroll side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Nest Payroll?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Nest Payroll. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.