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Noom Weight Loss, Food Tracker earns about
$5.44M/month
range $2.99M – $7.89M · $65.33M/year
Live data · refreshed every hour
Per Day
$181.5K
$99.8K – $263.1K
Per Week
$1.27M
$698.7K – $1.84M
Per Month
$5.44M
$2.99M – $7.89M
Per Year
$65.33M
$35.93M – $94.73M
Lifetime
$163.33M
$89.83M – $236.83M
Brand revenue
📰 Reported
Noom - full brand revenue
Annual brand revenue (2024)
$400M/year
App Store / Play Store share
16%
≈ $65M/year of in-app revenue
Off-store revenue (everything else)
$335M/year
84% of total brand revenue
Noom earns about $400M/year as a brand.
The app stores are one channel. The full brand pulls in revenue across web subscriptions, ad sales, enterprise contracts and other distribution outside iOS and Android.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Noom Weight Loss, Food Tracker
Auto-generated from this app's real revenue ($5.44M/month · $65.33M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
10/100
Cloneability
$4
Revenue / install
✓ Features to copy
- subscription paywall (~$9.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
- photo-to-data feature (camera + AI for instant value delivery)
- zero-friction onboarding (open app → tap → result)
⚡ Improve / fix
- subscription is $9.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- camera input
- AI vision API for analysis
- food/exercise database
- daily log + streaks
- subscription paywall
💰 Pricing recommendation
Noom Weight Loss, Food Tracker is at $9.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered Health & FitnessSmart : Health & Fitness Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Noom Weight Loss, Food Tracker for 30 days - here's what I'd do differently"
- "Why Noom Weight Loss, Food Tracker costs $9.99/mo when ours costs $5.99"
- "The health & fitness app Noom Weight Loss, Food Tracker won't tell you these 3 things"
Monetization
Subscription (~$9.99/mo, fitness-sub)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
38.9M installs · 28.9% active · 3.5% pay
Profile: Fitness sub
In-App Purchases 2
- Monthlyest. Noom Pro $9.99 /month
- Subscription Noom Program5 tiers $44.99 – $199.99 range
2 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 14.16.0
- Released
- May 9, 2013
- Last Updated
- May 6, 2026
- File Size
- 558.0 MB
- Required OS
- 17.0
- Content Rating
- 17+
- Category
- Health & Fitness
- Price
- Free
- Currency
- USD
- Languages
- English, German, Korean, Spanish
- Developer
- Noom, Inc.
What's new in v14.16.0
Bug fixes and improvements.
Fun Numbers - share these
$2
every second
$126
every minute
$7.6K
every hour
$181.5K
every day
- ☕ Buys 36K $5 coffees every day
- 👨💻 Pays for 363 senior engineer salaries per year
- 🚗 Earns enough for 2K Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 2 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
38.9M
estimated from 863,546 ratings
Active Users (MAU est.)
11.2M
28.9% of installs · fitness-sub profile benchmark
Rating
4.70 ★
864K reviews
Monetization
Subscription (~$9.99/mo, fitness-sub)
Rating Distribution
5★
699K
4★
108K
3★
33K
2★
9K
1★
16K
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Frequently Asked About Noom Weight Loss, Food Tracker
How much money does Noom Weight Loss, Food Tracker make on the App Store? ⌄
Noom Weight Loss, Food Tracker has an estimated App Store revenue of $5.44M per month (~$65.33M per year, $181.5K per day) with a likely range of $2.99M to $7.89M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Noom Weight Loss, Food Tracker get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (864K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 38.9M total iOS downloads for Noom Weight Loss, Food Tracker - and roughly 11.2M monthly active users on iPhone and iPad.
Is Noom Weight Loss, Food Tracker a top grossing iOS app and what is its App Store rank? ⌄
Noom Weight Loss, Food Tracker is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Noom Weight Loss, Food Tracker compares to other highest-grossing iPhone and iPad apps.
How is Noom Weight Loss, Food Tracker App Store revenue estimated? ⌄
Rev.now estimates Noom Weight Loss, Food Tracker App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Noom Weight Loss, Food Tracker offer on iOS? ⌄
Noom Weight Loss, Food Tracker offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Noom Weight Loss, Food Tracker App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Noom Weight Loss, Food Tracker side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Noom Weight Loss, Food Tracker? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Noom Weight Loss, Food Tracker. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
